IoT in 2020: What Every Marketer and PR Team Needs to Know

Today’s IoT is more about delivering return on investment (ROI) than on flashy new technologies. Enterprise companies are tired of confusing slogans and marketing speak and want to know what real value vendors can deliver. Having the right message—at the right time—can mean the difference in success or failure for many IoT vendors.

Calysto’s new eBook— “IoT in 2020: What Every Marketer and PR Team Needs to Know”—is designed to walk vendors through the complete IoT marketing cycle, including how to:

  • Overcome the noise in a crowded market
  • Develop a clear, concise value proposition
  • Create high-value content
  • Tell a compelling story
  • Develop strong media and analyst relations
  • Craft a social media strategy that works

Download the eBook today!

Calysto