Companies are using new and different ways to connect with their always-on audience, who use a host of platforms to look for information 24x7x365. With the cost and effort required to exhibit at a trade show, is it worth the investment anymore?
According to a recent benchmark report from the Content Marketing Institute, the answer is a resounding yes: 77 percent of B2B marketers use in-person events and 69 percent rate in-person events as their most-effective marketing tactic, rating higher than every other marketing tactic, including blogs, case studies, videos and webinars.
Doing trade shows right takes planning, sweat equity, and dealing with a lot of little details. This white paper from the team at Calysto will walk you through the steps of creating a killer trade show strategy.
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