Category: CCO Blog

Repurposing Content: Let Me Count the Ways

Although you might not know it, I’m recycling right now. Yep, guilty as charged: I’m taking one section of a blog post written by my boss several months ago and repurposing it here. And I’ll do it again and again and again. In fact, I’m going to take the same basic concept and package it […]

Leveraging Partner Relationships for Marketing Content

Maybe your product or service is produced, sold and maintained solely by your company. More likely than not, however, you combine your product with those of others to provide an end-to-end solution. And in many situations, you may work with several specific partners – each with a specialized position in a vertical market – in […]

M2M: Enabling a New Convergence

I recently read Robin Cook’s novel, Cell, in which the smart phone becomes the primary care physician – via an app endowed with artificial intelligence and supported by cloud computing and big data. I found this book a fascinating read. And at the end of this book, in an author’s note, Dr. Cook references as […]

How to Avoid the Digital Silo

Most buyers are channel agnostic, unfortunately, and marketers sometimes get caught in the digital silo, setup by outdated company models. This silo mentality reduces efficiency and may be a contributing factor to a shrinking online brand presence. Well-organized companies promote the sharing of information, in an attempt to let the combination of various groups within […]

Infographics: More Than a Pretty Picture

Infographics pre-dates the written word, by a long shot – think early cave paintings. More “recently,” this well-known 1858 infographic was created by Florence Nightingale to differentiate the causes of mortality among British soldiers in the Crimean War (graphic published in Wikimedia Commons).

7 Ways to Support a Champagne Campaign on a Beer Budget

1.        Don’t Pay Gold Prices for Pewter PR

Is Your Content Irrelevant?

Does your content provide what your customers and prospective customers really need? How do you know?

Tradeshow Content Curation

Despite society’s expedition into the virtual jungle, tradeshows have managed to remain a valuable way to market your brand in the real world.

How to Create Content Like a Journalist

It should go without saying that one of the goals of your company’s content strategy should be to entice your audience to consume your content. To increase the chances this will happen, you need to take the necessary steps to make sure your content is as thorough, timely, credible, relevant and engaging as possible for […]

Is Your Content Mobile-Friendly?

More than 60 percent of Americans own a smartphone, according to The NPD Group, while global tablet penetration is growing twice as fast as smartphones did during their first few years.