Calysto Introduces ROIPlus™ to Help Marketers Understand Campaign Impact and Make Educated Decisions

Calysto Introduces ROIPlus™ to Help Marketers Understand Campaign Impact and Make Educated Decisions

New Business Intelligence Tool Helps Companies Determine Which Activities Drive Sales, Gather “Spend vs. Sales” Metrics, Measure Against KPIs and More

 ATLANTA –December 2, 2014– Calysto Communications (, a global PR and marketing communications agency specializing in building awareness through content services, public relations and social media for the mobile, wireless and telecom industries, today announced ROIPlus™, a business analytics tool for marketing that helps CMOs and all marketing executives understand the impact of each individual marketing program. This allows them to make educated decisions on their marketing spend—and demonstrate to C-level executives the impact that spend is having on lead generation and sales.

Through its intuitive dashboard and customized reports, ROIPlus helps marketers determine what specific activities and messages are driving sales leads and website traffic, allowing them to repeat the effective campaigns and shelve the ineffective ones in order to improve their company’s sales funnel. Using ROIPlus, marketers can weigh the success of each campaign against key performance indicators (KPIs) or other key corporate metrics.

ROIPlus helps marketers:

  • Determine ROI for their social media and content marketing programs, including which platforms and content pieces are performing best
  • Determine the key media and analysts that are impacting their market, whether they are industry bloggers or national business media
  • Determine share of voice of the company vs. its main competitors, across traditional media, blogs, and social platforms
  • Overlay campaigns against coverage and determine which activities generated leads and sales

“We developed ROIPlus after talking to many marketing professionals about their lack of visibility into the performance of their campaigns when it came to ROI,” said Laura Borgstede, CEO of Calysto Communications. “While they were able to see basic information such as site traffic and open rates, many are unable to tie all of these metrics together to paint a picture for their CEO about how their specific campaigns are impacting lead generation and, ultimately, sales. ROIPlus provides the tools—customized to a particular brand’s specific needs—that capture and present this crucial information to marketers and their executive level teams.”

Calysto is offering companies a free consultation, providing a complimentary Spend vs. Return or Share of Voice analysis. To learn more about ROIPlus and to request your free consultation, visit or contact Marissa Evans, or +1-404-266-2060 x 546.

About Calysto Communications

Calysto ( is a global marketing communications agency that specializes in raising awareness through content marketing, public relations and social media for mobile, wireless and telecom technologies. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients’ communications efforts. Our unique three-pronged approach — content, social media and PR — drives awareness of our clients and establishes them as thought leaders in their respective sectors.

Laura Borgstede
+1-404-266-2060 x11