CALYSTO EXPANDS TEAM WITH ADDITION OF SUE O’KEEFE AS CHIEF CONTENT OFFICER
Combines extensive telecom, journalism background to broaden firm’s content marketing initiatives
ATLANTA—JULY 29, 2014–Calysto Communications (www.calysto.com), a global PR and marketing communications agency specializing in building awareness through content services, social media and public relations for the mobile, wireless and telecom industries, announced today that Sue O’Keefe has joined the company as Chief Content Officer and Executive Vice President.
O’Keefe, who has more than 20 years of experience in the mobile, wireless and telecom industry, will lead Calysto’s growing portfolio of content-based initiatives as well as lead PR teams to best serve the company’s growing client roster. The addition of O’Keefe is part of Calysto’s strategy to offer a full array of content development and social media marketing services to its clients. This content-based strategy complements Calysto’s traditional PR offerings and equips its clients to provide compelling content to the industry that showcases their expertise and thought leadership and, in turn, helps drive sales and revenue.
“Content marketing has become a real differentiator for companies looking to stand out in a crowded marketplace,” said Laura Borgstede, founder and CEO of Calysto. “As a former journalist in the telecom and wireless industries, Sue brings an industry insider’s perspective to content creation. We are leveraging Sue’s vast industry experience to create and package content services that help our clients tell their own stories, using PR and social media channels to disseminate their content to their customers and other industry influencers.”
Calysto’s content services offerings are comprehensive, ranging from creating content for corporate websites and microsites, planning and writing content for corporate blogs, and authoring bylined articles, e-newsletters, case studies, white papers, e-books, e-brochures and digital publications.
“Calysto is unique because of its concentration on the mobile, wireless and telecom sectors. We are industry insiders who are highly connected to the media and analysts that influence these markets,” Borgstede said. “Now we are expanding on those teams and our capabilities with content experts with the same level of experience—people like Sue and other former journalists who have chronicled the evolution of these industries.”
O’Keefe has spent the last few years at PR and marketing firms, helping clients create and hone their strategic messaging while creating customized content to help take their content marketing initiatives to new levels on topics including security, video conferencing, enterprise software, M2M, wearable technology, VoIP, WAN optimization, managed services, mobile applications, ecommerce and more. She previously served as vice president of product management and marketing at mBLAST, a leading software-as-a-service company focused on helping companies find the top influencers in a given market based on their Web presence. In this role, she worked with the product development and marketing teams to define the market need for and execute on new features and capabilities for Web presence, and awards, social media and influencer management.
Prior to joining mBLAST, O’Keefe spent 10 years with Telecommunications Magazine, serving as publisher from 2004 to 2007, where she developed and grew the events and webinar products for theTelecommunications brand, hosted 40+ webinars and events annually, and directed content, speaker recruitment, collateral and sales. Prior to becoming publisher, O’Keefe served as editor-in-chief, where she led the team to report on the technology and business of the telecommunications and IT markets, including the broad range of technologies deployed by wireless and wireline carriers around the world.
“Content marketing has changed the game for how companies communicate their brand identity to their customer base,” O’Keefe said. “Calysto has really been at the forefront of this content movement, offering its clients a broad range of content services alongside their PR and marcom strategies. I’m looking forward to helping Calysto’s clients build their content strategy through the development of consistent, relevant, timely and high-quality content.”
Calysto (www.calysto.com) is a global marketing communications agency that specializes in raising awareness through content marketing, social media and public relations for mobile, wireless and telecom technologies. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients’ communications efforts. Our unique three-pronged approach — content, social media and PR — drives awareness of our clients and establishes them as thought leaders in their respective sectors.
© 2020 Calysto Communications