CALYSTO EXPANDS ACCOUNT TEAM WITH ADDITION OF CHARUL VYAS
Longtime industry analyst brings extensive, monitoring, market analysis and public relations background to Calysto clients
ATLANTA—JULY 29, 2014—Calysto Communications (www.calysto.com), a global public relations and marketing communications agency specializing in building awareness through content services, social media and public relations for the mobile, wireless and telecom industries, announced today that Charul Vyas has joined the company as Chief Strategic Analyst and Executive Vice President.
Vyas will use her extensive background as a mobile and wireless analyst and consultant to help guide Calysto clients on their strategic marketing and PR initiatives, including the development of strategic messaging, media and analyst strategies, media training, presentation development, program strategies, market analysis & monitoring and more.
“Charul brings a new, fresh value to our clients and teams,” said Laura Borgstede CEO of Calysto. “Her unique background as an analyst in the mobile and wireless industries gives our clients new insight and ideas on how to approach not only their strategic messaging but also their overall marketing, public relations and analyst relations strategies to specifically target the influencers in these markets. She is building a whole new monitoring ‘product’ for Calysto that will be launched shortly.”
Charul is a professional consultant, industry analyst, and PR, advertising and marketing communications specialist with more than 15 years of experience in the mobile and wireless, telecommunications, technology, clean tech, and financial services industries. In these roles, she has strategically partnered with clients to assist in brand and product positioning, portfolio analysis, long-range business planning, competitive intelligence, market sizing, business plan development, market segmentation, focus groups, and survey development, deployment, and analysis.
In her roles at companies such as IDC, iGR, The NPD Group and The TowerGroup, she worked with Fortune 100 clients to identify and measure strategic goals, help understand the current business and competitive landscape, and evaluate and measure progress on key corporate objectives.
At Calysto, Vyas will use her analytical skills to drive value for clients by developing a new robust product offering to help them measure ROI and make smarter business decisions.
“Calysto’s approach to media relations is much more comprehensive than other firms in the industry,” Vyas said. “The incorporation of content marketing and social media alongside traditional public and analyst relations activities provides clients with a robust plan of attack as they launch products, enter new markets and grow their thought leadership in the industry. I look forward to working with Calysto clients to help them build out their marketing communications strategies.”
Calysto (www.calysto.com) is a global marketing communications agency that specializes in raising awareness through content marketing, social media and public relations for mobile, wireless and telecom technologies. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients’ communications efforts. Our unique three-pronged approach — content, social media and PR — drives awareness of our clients and establishes them as thought leaders in their respective sectors.
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