Calysto Communications Partners with iGR on New Strategic Business Framework™ Service Offering

ATLANTA – (September 6, 2017) – Calysto Communications, a global marketing communications agency specializing in raising awareness for the mobile, wireless, telecom, IT and IoT industries, extends its longtime partnership with iGR – a market strategy consultancy focused on the wireless and mobile communications industry –  to its new executive-level service offering, the Strategic Business Framework™.

The framework identifies the fundamental value proposition, strategic positioning and product and customer key messages for a company by outlining who a company is, what it stands for, how it’s different, and how it is marketing. When appropriate, Calysto leverages its partnership with analyst firm iGR to:

  • Develop in-depth research surveys or individual customized questions across the mobile and wireless spectrum
  • Conduct sophisticated network modeling exercises to prove out budget or capacity questions
  • Conduct focus groups with end users to determine needs
  • Deliver off-the-shelf research and/or data for proof points needed for the entire Strategic Business Framework as well as ongoing tactical sales & marketing
  • Develop network-centric technical papers

“We are pleased to be working with Calysto on their new strategic framework,” said Iain Gillott, president and founder of iGR. “Combining Calysto’s PR and marketing expertise with iGR’s in-depth wireless and mobile industry research, as well as custom primary research capabilities, will enable us to deliver a complete, integrated solution to wireless industry market leaders.” 

“Calysto and iGR have successfully developed Positioning and Category Creation for clients in the past. This is a formalizing of the relationship as we productize the service” said Laura Borgstede, Calysto’s CEO. “With a methodology built from 19 years of marketing best practices and strategies and insights from key analyst partners like iGR, we help the C-suite align its business plans and strategies with targeted marketing efforts, while offering the most significant deliverables that define a company’s value to the market.”

For more information, visit www.calysto.com or download the blueprint for how to Develop a Winning Strategic Business Framework.

About iGR

iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded by Iain Gillott, one of the wireless industry’s leading analysts, in late 2000 as iGillottResearch, iGR is now in its eighteenth year of operation. iGR continuously researches emerging and existent technologies, technology industries, and consumer markets. We use our detailed research to offer a range of services to help companies improve their position in the marketplace, clearly define their future direction, and ultimately improve their bottom line. 

iGR researches a range of wireless and mobile products and technologies, including: 5G; smartphones; tablets; mobile wearable devices; connected cars; mobile applications; bandwidth demand and use; small cell and het-net architectures; mobile EPC and RAN virtualization; DAS; LTE; VoLTE; IMS; NFC; GSM/GPRS/UMTS/HSPA; CDMA 1x/EV-DO; iDEN; SIP; macro-, pico- and femtocells; mobile backhaul; WiFi and WiFi offload; and SIM and UICC. A more complete profile of the company can be found at www.igr-inc.com.

About Calysto Communications
Calysto is a global marketing communications agency that specializes in raising awareness and driving value for companies in the mobile, wireless, telecom, IT and IoT markets. Founded in 1999, Calysto has focused solely on these industries, providing experienced, senior-level experts to lead our clients’ communications efforts. Through our Strategic Business Framework™, content marketing, public relations and social media strategies, we help strategically position our clients in the marketplace, and create award-winning programs that help them achieve their business and marketing goals. Learn more about Calysto at www.calysto.com

Media Contact
Calysto Communications
Laura Nickel, 404-266-2060 x 625

Calysto