Chief Content Officer and Executive Vice President
Role: Messaging, content development, counsel on repurposing, management
Sue O’Keefe is Calysto’s Chief Content Officer and Executive Vice President. A long-time telecom industry editor and marketing & PR veteran, Sue is in charge of management and execution of our clients’ messaging and content marketing strategies. She has industry expertise writing content and executing programs on a broad range of technical and business topics, with a specific focus on mobile, wireless, telecom, IT and IoT subject matters.
Sue has 20+ years deep subject matter experience and expertise as a writer, editor and PR professional in the mobile, wireless, telecom, IT and IoT industries. Her experience includes writing on M2M/IoT networks, platforms, solutions, devices and applications, embedded systems, development plaforms, network and wireless security, base stations and antennas, switching, routing and transport technologies, and OSS/BSS solutions.
Leading Calysto’s largest M2M/IoT client, Sue maintains strong relationships with editors in the IoT, mobile and wireless industry.
She brings extensive content development experience to Calysto Communications, having served as editor and publisher of Telecommunications Magazine for more than 10 years. Her vast experience developing content across the editorial, marketing and communications spectrum–from articles to website copy, white papers and case studies, contributed articles, awards submissions and speaking proposals–has earned her many awards.
Unlike traditional marketing professionals with a horizontal breadth of knowledge, Sue has a formidable depth of telecommunications and wireless expertise, with special focus on the The Internet of Things (IoT), machine-to-machine (M2M) communications, telematics, as well as technologies and services deployed by wireline and wireless carriers around the globe, and the services they enable.
Prior to Calysto, Sue served as Managing Director for Connect2 Communications, a technology based PR firm, with a client base that included companies in the fields of security, video conferencing, enterprise software, M2M, wearable technology, VoIP, WAN optimization, mobile applications, ecommerce and more. Supported company and product launches, press and analysts events, trade show presence as well as day-to-day PR activities.
She takes an inside-out approach to pitching, relying on experience as a technology editor to find the right angles to make reporters take notice. Creative pitching efforts have resulted in coverage in national and trade outlets such as Wireless Week, RCR Wireless, CNET, CIO, IDG, Network World, Boston Globe, Boston Business Journal, Forbes, Fortune, eWeek, Light Reading, TechTarget, Fierce, CRN, Enterprise Networking Planet and others.
At Telecommunications, she set the editorial direction for a global publication, reporting on the technologies that would impact the networks of wireline and wireless carriers and the services they would enable carriers to deliver. Managed an international staff as well as a stable of freelance writers and columnists. Launched the telecommagazine.com website and numerous e-newsletters focusing on wireline and wireless technologies. Launched Telecommunications webinar program in conjunction with Infonetics Research.
Launched the uber-successful TELECOMMUNICATIONS MAGAZINE LIVE EVENTS series, partnering with the leading telecom and wireless trade shows to offer in-depth, cutting edge content as part of the show’s content curriculum. The “no slide.” conversation-based approach was embraced by attendees as well as the vendors that supported the events.
Sue holds Bachelor’s (UConn) and Master’s (Northeastern) degrees in Journalism. Former adjunct professor in the School of Journalism at Northeastern University. Recipient of numerous journalism awards, including those from the ASBPE (American Society of Business Publications Editors) and NEPA (New England Press Association).