Mara Gordon Samuels

Executive Vice President 

Role: Media and analyst relations, PR execution

  • Mara Samuels has more than 20 years of agency and corporate experience working in all facets of B2B corporate marketing, marketing communications and public relations.  She has held various leadership roles at companies such as Bell Communications Research (now Ericsson), Novell and Cisco Systems.
  • On the agency side, Mara has provided media relations support for numerous mobile, wireless and telecom clients including Cass Information Systems (TEM & BYOD); Comba Telecom (RF communications solutions & wireless equipment); Cycle30 (cloud-based billing); DigitalRoute (mediation and integration), Echoworx (email encryption software); Entone (hybrid TV and connected home); General Telecom (switching and network management services); GrandStream Networks (IP voice and video communications equipment); IDI Billing (B/OSS); JMango (mobile app development); LogiSense (subscription billing and rating software), Longview IoT (hardware & software to track, measure & manage people & assets); NextPoint Networks (session border control/session management); PureWorx (OEM-Certified Pre-Owned Market); Radware (application availability, performance & security); RADVISION (video solutions and SDKs), RADWIN (wireless broadband); SAF Tehnika (wireless backhaul); Sangoma Technologies (voice and data connectivity); and SevOne (network performance management).
  • She has obtained new coverage and contributed article placements in numerous technology business, tech trade publications, blogs and business press including AGL, Business Insider, Capacity Magazine, CED, CNBC, CNET, Computerworld, Connected Planet, Channel Partners, Channel Vision, Converge! Network Digest, Developing Telecoms, Embedded Systems, Fast Mode, Fierce Markets, Internet Telephony, IoT Evolution, IoT for All,, IoT World Today, LA Times, Latin America Telecom, Light Reading, Mass High Tech, M2M Evolution, Mobile Magazine, Network World, NGN, OSP Magazine,, RCR, TMCnet, Tech Crunch, Telecom Review, Telecommunications Magazine, Total Telecom, VoIP Monitor, VON Magazine, Wireless Week, ZD Net and more.
  • Mara has also obtained client briefings with key industry analyst groups that resulted in coverage in industry analyst reports written by key influencers including 451 Research, ABI Research, Analysys Mason, BI Intelligence, Blue Hill Research, HillForrester, Frost and Sullivan, Gartner Group, GigaOm Pro, Global Data, Heavy ReadingIDC, IMS ResearchiGR, IHS Inc., Mobile Ecosystem, NemertesOvum, Parks, Associates, Strategy Analytic, Tolaga Research, Ventana Research and more.
  • Mara holds a bachelor’s degree from Fairleigh Dickinson University and has held numerous leadership positions in the International Association of Business Communicators (IABC) at the chapter, district and regional level.