Kristine Bennett

President of Avante, a Calysto Company

Role: Media and analyst relations, PR execution

  • Kristine Bennett began her career with Calysto Communications in 2000. She has held various positions such as Executive Vice President and Chief Client Services Officer. 
  • With more than 17 years of B2B and B2C telecom and wireless industry experience, Kristine has extensive knowledge in planning, strategizing, budgeting, executing and overseeing all activity that maps back to clients’ overall business goals and objectives. 
  • Through editorial coverage and analyst reports, she has helped companies increase their awareness to reach and exceed their goals. 
  • Kristine excels at working with clients to plan and execute company and product launches, branding, thought leadership, media and analyst relations, tradeshow planning and visibility placement. 
  • She has led the operational and financial performance of account teams, ensuring quality work, as well as effective processes and that client requests are handled in a timely and strategic fashion.
  • Kristine has thoughtfully counseled clients based on broad communications landscape and business goals, while taking immediate action on client feedback.
  • She has both demonstrated excellent writing skills and supervised the writing of others.
  • Kristine has supervised staff by motivating, coaching, consistently providing feedback, holding them accountable, conducting reviews and overseeing their professional development.
  • She has managed billing and monthly revenue plans.
  • Kristine has interviewed and hired PR, content, social and international team members.
  • She has led international campaigns, managed multiple client accounts, served as account lead and day-to-day client contact and developed PR Plans and strategic memos.
  • She has also implemented successful media and analyst relations programs in the telecom industry as well as its verticals, participating in media and analyst interviews and providing valuable media coaching and tips.
  • Kristine has carefully planned and executed announcements, conceptualized story angles, drafted pitches, and developed and implemented social media campaigns as part of a larger marketing/PR efforts.
  • She has also provided strategic direction on projects and campaigns, secured coverage in telecom trades and analyst firm reports, planned and executed company and product launches to increase company and product awareness, implemented thought leadership programs and positioned company leadership as expert spokespeople and key media resources.
  • Kristine has driven the evolution of company positioning, differentiators and company vision through spokespeople and subject matter experts to the media, managed and led speaker’s bureau programs, managed content development services such as pitches, abstracts, bylined articles, white papers, case studies, press releases, etc. and organized and participated in tradeshows and media events.
  • She has developed new business proposals, presentations, and RFPs, as well as participated and led new business presentations.
  • Kristine has also conducted and managed all tactical duties such as media and analyst list development, editorial calendars, speaking calendars, communications calendars, content calendars, managed client schedules, monthly reports, etc.