Justine Schneider has lead the media relations and analyst programs for RacoWireless (a provider of wireless data solutions to the M2M/IoT industry) for the last 18 months including through two successful acquisitions, her media relations efforts have led to significant increases in KPIs impacting sales, business development and marketing.
She has her finger on the pulse of core media and analysts covering Telematics, Fleet Management, Connected Car, Embedded Systems, Machine to Machine (M2M) and Internet of Things (IoT).
Justine has more than 20 years of experience in developing and executing communications strategies that advance company reputation and business objectives.
She has worked with startups and large enterprise clients in the telecommunications, mobile/wireless, and financial IT/services industries including Allot Communications, ADTRAN, Arxceo Corporation, Tellabs, Bridge Information Systems (now Reuters), Ceragon Networks, Dialogic, Fundtech, Globecomm Systems, RacoWireless, Charles Schwab, Mobile Money Ventures, Transmode and FT Interactive Data.
She has led PR program planning and execution, including program strategy, messaging and positioning, C-Suite thought leadership, media relations, analyst relations, product launches, speakers’ bureaus, press kit development, byline article writing, and corporate/ product award programs and product reviews.
She managed all media and analyst relations for Allot Communications to create brand & company awareness in the mobile broadband market; launched Allot Communications’ Global MobileTrends Report, which is now a successful semi-annual Report. Report resulted in more than 60 unique international piece of coverage with 20 million media impressions among U.S. media. For this work, Calysto won a Stevie Award in the “Communications or PR Campaign of the Year – Low Budget (Under $10,000)” category in the 2010 8th Annual American Business Awards.
After spending 10 years at top New York PR agencies, she held the position of Senior Account Supervisor for MRB Public Relations in New Jersey. Clients included ADTRAN, a global network equipment provider; Phybridge, a provider of IP telephony deployment infrastructure; Dialogic, a provider of multimedia and signaling technologies and Karvy Global, a leader in business process outsourcing.
Prior to this Justine served as Senior Account Supervisor with Ruder Finn Inc.’s Corporate and Financial Practice and helped launch this new practice and directed programs for clients in an array of financial sectors and niche industries including market data, banking software, private equity and credit counseling.
She served as a Director with TSI Communications in New York for 5 years. Clients included telecommunications/Internet companies (BellSouth Business, Icon CMT, NaviPath, Edgix, Interliant), wireless companies (AirMedia, Psion Dacom, and Charles Schwab’s Wireless Solutions Group) and financial services companies (Charles Schwab Electronic Brokerage, Bridge Information Systems, The National Abandoned Property Processing Corporation (NAPPCO), MissingMoney.com, IntraLinks, Inc.). Successfully launched Charles Schwab’s PocketBroker Wireless Investing Service.
She has experience with numerous technologies including: IoT/M2M, Mobile broadband, Mobile banking, Many mobile/wireless technologies, Satellite, Intrusion Prevention Systems (IPS),VoIP, IP, Unified Communications, Media Caching, Network Management, Fleet Management and Embedded Systems.
Justine has secured coverage in top-tier business, consumer and technology news outlets, including The Wall Street Journal, The New York Times, Fortune, CNNMoney.com, The Register (UK), FierceWireless, Wireless Week, RCR Wireless, ConnectedWorld, Light Reading, Mobile Europe, Mobile Enterprise, GigaOm and American Banker.
Her analyst relations campaigns have resulted in briefings and close relationships with top-tier firms such as ABI Research, Compass Intelligence, Current Analysis, Gartner, IDC, Infonetics, Ovum and 451/Yankee Group. Justine’s efforts resulted in positive market references for clients.