Danielle Matthews

Executive Vice President

Role: Media and analyst relations, PR execution

  • Danielle Matthews is a seasoned communication professional with more than 18 years of experience working with public, venture capital and privately financed companies in the consumer, enterprise, semiconductor, small business and telecommunications markets.
  • Her roles and responsibilities encompass all aspects of corporate communications, from CEO-level strategic counsel, corporate positioning and messaging to tactical implementation of developed corporate and product communication plans.
  • As each client’s goals and objectives are unique, Danielle pulls from an arsenal of communications programs – News & Analyst Bureau, Executive Leadership & Features Bureau, Customer Programs, Social Media Marketing – to develop the right plan of attack to meet the desired communications goals.
  • Her recent success includes the bi-annual development and implementation of Allot Communications Global “MobileTrends” Report.
    • Goal of report is brand/company awareness & leadership. Most recent report resulted in more than 60 unique international pieces of coverage; 20 million media impressions among U.S.-based media.
    • Calysto’s PR program resulted in a Stevie Award in the “Communications or PR Campaign of the Year – Low Budget (Under $10,000)” category in the 2010 8th Annual American Business Awards.
  • Danielle’s telecommunications expertise includes B2B and B2C mobile and fixed access technologies, carrier infrastructure and telecom asset management services.
  • She also has application development and enterprise collaboration expertise garnered from long-term engagements with leading User Interface (UI) and User Experience (UX) component vendors and software collaboration/integration companies.
  • Her current and previous clients include: Allot Communications, Alloptic, Conterra, Endstream, Infragistics, Mainsoft (now Harmon.ie), Pacific Bell Data Services and SBC Internet Services (now AT&T), Privacy Data Systems, USO of North Carolina, Carolinas Freedom Foundation.
  • She’s experienced working with West Coast public relations agencies, in-house engagements and public relations consulting.
  • Danielle currently resides in Charlotte, NC.
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