Danielle Matthews is a seasoned communication professional with more than 18 years of experience working with public, venture capital and privately financed companies in the consumer, enterprise, semiconductor, small business and telecommunications markets.
Her roles and responsibilities encompass all aspects of corporate communications, from CEO-level strategic counsel, corporate positioning and messaging to tactical implementation of developed corporate and product communication plans.
As each client’s goals and objectives are unique, Danielle pulls from an arsenal of communications programs – News & Analyst Bureau, Executive Leadership & Features Bureau, Customer Programs, Social Media Marketing – to develop the right plan of attack to meet the desired communications goals.
Her recent success includes the bi-annual development and implementation of Allot Communications Global “MobileTrends” Report.
Goal of report is brand/company awareness & leadership. Most recent report resulted in more than 60 unique international pieces of coverage; 20 million media impressions among U.S.-based media.
Calysto’s PR program resulted in a Stevie Award in the “Communications or PR Campaign of the Year – Low Budget (Under $10,000)” category in the 2010 8th Annual American Business Awards.
Danielle’s telecommunications expertise includes B2B and B2C mobile and fixed access technologies, carrier infrastructure and telecom asset management services.
She also has application development and enterprise collaboration expertise garnered from long-term engagements with leading User Interface (UI) and User Experience (UX) component vendors and software collaboration/integration companies.
Her current and previous clients include: Allot Communications, Alloptic, Conterra, Endstream, Infragistics, Mainsoft (now Harmon.ie), Pacific Bell Data Services and SBC Internet Services (now AT&T), Privacy Data Systems, USO of North Carolina, Carolinas Freedom Foundation.
She’s experienced working with West Coast public relations agencies, in-house engagements and public relations consulting.