Situation
- Cbeyond was in its pre-quiet period when it hired Calysto.
- Cbeyond had presence in five local markets and was looking at expanding into three to five additional markets per year.
Goals
- Increase the overall value of the company in preparation for an IPO.
- Increase the overall value of the company in preparation for an IPO.
Calysto Results
- Collaborated on positioning and key messages “Be the one-stop-shop for small businesses.”
- Created awareness locally through an integrated PR plan for each new city rolled out.
- Drove coverage in national enterprise publications influencing the SMB market.
- Launched and created momentum for mobile services.
- Targeted and expanded editorial coverage in key verticals, including legal, advertising & PR, health care and real estate.
- Conducted Cbeyond service launches and ongoing grassroots PR campaigns in key cities.
- Created Channel Partner PR Program.