Social Media Services

We are marketers first. We will help you craft the message you want to deliver and then help you deliver it through a variety of channels – including traditional public relations and media relations as well as social media strategies.

Social media marketing is an effective tool for marketing in a broad range of industries. But nowhere is it more relevant than in the technology-driven, early adopter environment of the communications technology sector. It is imperative that the companies that are redefining the way the world communicates fully embrace the latest social media tools that their own technology innovation is enabling.

Social media is an integral part of telling your story. It’s not a strategy by itself. It’s a method of delivering your message. Social media is another tool to reach customers, as they become more immersed and engaged online. As progressive online marketers, the Calysto Communications team uses customer behavior to promote our clients’ brands to their target audiences. In today’s ever-changing marketplace, we no longer just issue information to the media in hopes that they share our clients’ stories with the public. We also tell our clients’ stories directly to the public to spark customer conversations.

Is your company taking full advantage of social media? Do you know what is being said about your company? How far ahead of you are your competitors with their social media program?

Our engagement is flexible. We can help you create your marketing strategy leveraging social media and then let your internal team execute it. Or we can provide the tactical execution as well. Some of our social media imperatives include:

  • Auditing what is already being said about your company and your competitors
  • Finding the conversations relevant to your business
  • Listening to what customers are saying
  • Evaluating the content of blog posts, comments and group interaction
  • Identifying the top influential bloggers and tweeters in the space
  • Driving traffic to your company’s website and improving search engine rankings
  • Generating buzz for your products among online communities
  • Creating word-of-mouth credibility and creating thought leadership
  • Promoting viral marketing by providing content that can be shared online
  • Helping you more fully engage with your customers
  • Blurbing to increase coverage online

Interested in finding out more, contact us.