Public Relations Services

As a boutique, cloud-based agency focused only on the communications industry, Calysto offers your company something totally different: amazing client service coupled with unbelievably cost-effective and results-focused execution.

First of all, as communications industry specialists, we "get it." We have a passion for communications, and you’ll never have to waste your valuable time explaining acronyms like NFC, IPTV, OTT, OSS, M2M, LTE, FTTH and SMS to us.  We understand the industry trends and issues, market nuances, your customer mindsets, your competitive threats and – most importantly – your opportunities.

In return, you "get" short learning curves. Faster and more efficient execution. Proactive versus reactive recommendations. Ideas that are on strategy. And, most importantly, greater results and ROI!

We are marketers first. We will help you craft the message you want to deliver. Then we help you deliver it through a variety of channels – including traditional public relations and media relations as well as social media strategies.

If you are looking for a tactical "arms and legs" service from your public relations company to complement your strong in-house communications team, we will resource our PR agency team accordingly and charge you appropriately. If you are looking for strategic counsel, we'll give you access to our pool of more than 50 senior strategists.

We use a variety of tools to achieve program goals, including:

  • Strategic counsel and planning
  • Key message development
  • Product positioning
  • Branding strategies
  • Target audience identification
  • Competitive research and analysis
  • Presentation training
  • Partner programs
  • New product/service introductions
  • Tradeshow recommendations
  • Press kit audit and recommendations
  • Message development and consistency
  • Corporate backgrounders
  • Management backgrounders
  • Press releases
  • Case studies
  • Technical articles
  • Fact sheets
  • White papers
  • Newsletters
  • Speeches
  • Multimedia presentations
  • Reviews programs
  • "Did You Know"
  • Speakers' bureau
  • Tradeshow planning and support
  • Special event/seminar planning

Interested in finding out more, contact us.