Posts in PR Tips

Dec 8, 2014

Calysto recently introduced ROIPlus, a new business analytics tool for marketers. We talked to CEO Laura Borgstede and Chief Strategist Charul Vyas to explore the thinking behind ROIPlus and what it means for the marketing industry.

Q: So, what exactly is ROIPlus?

May 7, 2014

Calysto Communications, in partnership with market research consultancy iGR recently conducted a survey among telecom industry PR and marketing executives regarding the cost effectiveness of their marketing communications programs.

 

Dec 11, 2013

How to Make your Public Relations, Social Media and Content Marketing Campaigns More Cost-effective

 Seven Simple Ways to Support a Champagne Program on a Beer Budget

In today’s information-overloaded world, getting your company’s message heard is challenging. That’s why stretching your public relations and marketing budget is more important than ever before.

Sep 3, 2013

IBC is less than two weeks away. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding the show. Specifically, we’ll discuss how you can use social media to get more bang for your IBC buck – and also what not to do when it comes to tradeshow-focused social media. First, what not to do… 

Sep 3, 2013

CCA is nearly two weeks away. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding the show. Specifically, we’ll discuss how you can use social media to get more bang for your CCA buck – and also what not to do when it comes to tradeshow-focused social media. First, what not to do…

Aug 14, 2013

ITEXPO is less than two weeks away. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding the show. Specifically, we’ll discuss how you can use social media to get more bang for your ITEXPO buck – and also what not to do when it comes to tradeshow-focused social media. First, what not to do…

Jan 17, 2013

Don’t look now, but tradeshow season is here again. Are you ready? If not, no worries! Calysto’s got you covered.

Today, we’re going to be talking about your social media strategy surrounding a show. Specifically, we’ll discuss how you can use social media to get more bang for your tradeshow buck – and also what not to do when it comes to tradeshow-focused social media. First, what not to do…

Aug 9, 2012

Don’t underestimate the power of good public relations when it comes to producing solid business results. That’s what Calysto Communications always tells its clients, and we have been particularly successful in helping companies use both social and traditional PR to raise their visibility to achieve a successful exit. In fact, Calysto's "Fast Exit" program has already helped more than 20 companies get successfully acquired.

Some of the most recognizable Calysto client acquisitions have been:

Jun 21, 2012

Today, we’re taking a break from our regular PR Vibes™ content to discuss:

Why You Want a Pesky PR Agency…

and 10 Other Characteristics You Should Look for in Your Agency as Well

I found out recently that Calysto Communications (the publisher of PR Vibes™) has a bit of a reputation in the communications technology industry. Some might call it pesky.

I prefer “persistent.”

Jul 22, 2011

You’ve decided your company’s exit strategy is acquisition. Now, the key is strategically positioning your company to successfully reach that end game. Having assisted many recognizable brands through acquisition, including:

Pages