CES 2016

CES 2016
January 5 - 9, 2016
Las Vegas Convention Center
Las Vegas

Attendees: 170,000+
Exhibitors: 3,800
Media/Analysts: est. 6,000

Calysto Overview

The first trade show of the year -- CES 2016 – is a wrap and here’s the takeaway: The Internet of Things has arrived.

The business of consumer technology at the industry’s biggest North American conference previews what we can expect to see in the near future and IoT products and services were pervasive. Granted, the “Internet of Things” is a buzzword not everyone loves, and there’s much debate about the widespread marketability of some of the devices and prototypes on the show floor. However, the impact of IoT, M2M, sensors and smart technologies clearly cannot be ignored.

When the media discussed trends at CES 2016, IoT was typically among the top mentions.

  • “The Internet of Things Takes Center Stage” and “The Internet of Things (IoT), which tethers everyday objects to each other and the cloud, has become one of the tech industry's hottest buzzwords.” -- The Motley Fool
  • “IoT represents a genuine trend but one in which the hype is in overdrive.”- USA Today
  • “More than 900 companies of 3,800 at the show said they had Internet of Things products” and “The Internet of Things has become useful.” - VentureBeat
  • “Smart home technology is a focal point of this year’s CES show.” -- RCR Wireless
  • “There's clearly a tremendous amount of interest in the IoT, and much of it is justified … But the IoT must overcome some huge hurdles before it reaches its potential.” -- FierceWireless

Of course, lockstep with the rollout of IoT is important discussions around security and standards. Stay tuned for much more to come in these areas.

“We believe the breadth and depth of the Internet of Things market is greater than even the ramp up of mobile devices in the early 2000s,” says Laura Borgstede, CEO Calysto. “At Calysto, we’ve been working with companies in this market since its inception and truly, we’re excited about the potential we see.”

Who was there?
The Consumer Technology Association (CTA) – formerly the Consumer Electronics Association (CEA) -- which produces this show released preliminary 2016 attendance figures: More than 170,000 industry professionals attended, including more than 50,000 from more than 150 countries outside of the United States. This year marked the first time a Cuban delegation attended.

The show typically draws retail buyers, sellers, engineers and marketing executives for consumer tech. Top level government attendees at CES included every member of the Federal Communications Commission and four members of the Federal Trade Commission; representatives from the White House Office of Science and Technology Policy; the U.S. Patent and Trademark Office; the Environmental Protection Agency; the International Trade Commission; the Federal Aviation Administration; the Food and Drug Administration; NASA; the National Highway Traffic Safety Administration; and other government agencies.

Of course there are always celebrities on hand pitching products, and this year saw Shaq O’Neal on a Segway. Larry Johnson, Larry Nance, Tony Gonzalez, Alex Rodriguez, Mark Cuban, Ryan Seacrest, and Vaughn Gittin Jr. were some of the other star attractions.

The program
Keynotes came from top executives at Intel, Volkswagen, Netflix, General Motors, IBM, Samsung, YouTube, FitBit, NBCUniversal, and others.

Overall, there was lots of IoT information covered in more than 220 sessions and 800 speakers. Individual program tracks ranged from 3D printing, to automotive, cybersecurity, digital health, drone policy (yes, there was a drone rodeo), fitness, gaming trends, robotics, sports, smart cities, wireless and mobile and more.

CES was massive. There were more than 3,800 exhibitors spread out across more than 2.47 million net square feet of exhibit space, which was the largest show floor in CES history. At the Eureka Park Marketplace displaying emerging innovation, there were approximately 500 startup companies, up from 375 in 2015.

And proving that you never can predict who you’ll see at CES, the Girl Scouts were there demonstrating Digital Cookie 2.0, the online addition to the iconic Girl Scout Cookie Program, as well as the Girl Scouts’ STEM involvement.

There were plenty of IoT announcements at the show and with more than 6,000 members of the media in attendance, significant media coverage was generated among mainstream and trade press.
“IoT was a clear theme in the announcements coming from major chipmakers ahead of this week’s CES 2016 event,” wrote Martha Degrasse, RCR Wireless, ”Connected cars, connected home appliances and sensors to connect virtually everything else are all shaping up as major trends across the ‘Internet of Things’ space for 2016.”

According to show organizers, social media mentions were impressive, with 1,278,870 mentions of the #CES2016 hashtag and 15.2 billion total potential social media impressions from January 5-9. This was a 25% increase over CES 2015. On the opening day, #CES2016 was mentioned 6.5 times per second. CNN was the most influential media.

Wrap Up
The first CES took place in New York City in 1967, with 250 exhibitors and 17,500 attendees. The hot trend? The Videocassette Recorder (VCR). In 2015, 4K UHD, Virtual Reality, and unmanned systems were trending. We don’t believe it’s a stretch to predict that IoT will be hot in 2017 as well.

CES draws many industry analysts and this is a good event for meetings to discuss where your company fits in with trends such as IoT. The feedback we received from Calysto clients was that valuable analyst, customer and vendor meetings indeed took place.

Is a huge show like CES worth making product announcements?

“CES, as we all know, is the largest show of the year for the consumer electronics industry. At Avante, most of our clients who choose to participate in CES clearly want to make sure they are heard over all the noise. We feel you must have the right approach and strategy to make an announcement the week of the show,” says Kristine Bennett, president of Avante, a Calysto company. “For example, our client One2Touch announced its SlimType smart cover and keyboard powered by NFC technology for Samsung devices.” The company participated in one of the co-located events, Digital Experience!, on January 5 and made its announcement at that event. The company’s keyboard was considered one of Inc.’s 12 brilliant gadgets identified at the show.

Finally, a FYI: It was not unexpected that the Consumer Technology Association implemented enhanced security measures this year, including bag restrictions and screening, along with more security and law enforcement personnel. It’s something everyone needs to take into account and plan accordingly when scheduling meetings between venues and at events in the future.

Next Up
CES Asia: May 11-13, 2016 in Shanghai, China.
CES 2017: January 5 - 8, 2017, Las Vegas

Articles and Tweets of Interest #CES2016 #WeirdCES

CNN @ CES 2016

What lurks beneath the Internet of Things hype? Nagging security fears
By Roger Cheng
January 12, 2016

The big trends of CES 2016 (Pictures)
January 10, 2016

The stories you may have missed from CES 2016
By Richard Trenholm
January 9, 2016

10 Things We Learned From CES 2016 About Future Tech
By Don Reisinger
January 11, 2016

The IoT generated plenty of buzz at CES, but huge challenges remain
By Colin Gibbs
January 11, 2016

Cellular companies, startups square off over 5G and the IoT
By Colin Gibbs
January 6, 2016

IDG @ CES 2016
12 Brilliant Gadgets Right From the CES 2016 Show Floor
By John Brandon
January 6, 2016

CES 2016: Robots, fancy wearables, toddler toys and -- hair growers?
Los Angeles Times
By Michelle Maltais
January 5, 2016

The Girl Scouts are back at CES, showing off their updated digital cookie sales platform
By Kevin Lisota
January 8, 2016

Mashable @ CES 2016: The best tech of CES 2016
CES 2016 brought consumer tech back to who it belongs: The consumer
By Pete Pachal
January 9, 2016

CES 2016: The Internet of Things Takes Center Stage
The Motley Fool
By Leon Sun
January 12, 2016

CES 2016 Coverage @ Multichannel News
CES 2016 takeaways: IoT could be the death of your security
Network World
By Tom Henderson
January 11, 2016

Study: smart home is closer than you think
RCR Wireless
Joey Jackson
January 8, 2016

IoT dominates chipmaker announcements ahead of CES 2016
RCR Wireless
Martha DeGrasse
January 5, 2016

Four key connected car trends at CES 2016
RCR Wireless
By Kelly Hill
January 12, 2016

USA Today @ CES 2016
On Display at CES, Tech Ideas in Their Awkward Adolescence
The New York Times
By Farhad Manjoo
January 6, 2016

TechCrunch @ CES 2016
10 Of the Coolest Gadgets We Saw At CES 2016
By Anna Escher
January 9, 2016

Our Favorite Stuff from CES 2016 That You Can Actually Afford
By Molly McHugh
January 12, 2016

The Biggest Trends of CES 2016
By Molly McHugh
January 12, 2016

CES 2016 @ Wireless Week

The top 10 trends of CES 2016
Venture Beat
January 12, 2016

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