How Cost Effective is Your Marketing Communications Program?

Calysto Communications, in partnership with market research consultancy iGR recently conducted a survey among telecom industry PR and marketing executives regarding the cost effectiveness of their marketing communications programs.

 

The survey revealed that 87% see cost as the biggest factor when selecting a PR firm, while 98% value an agency with industry knowledge. 39% aren’t repurposing their content nearly enough and 89% want a firm that is experienced in social media.

 

We’ve compiled the highlights of the survey results in an infographic below.

 

 

 

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