Calysto’s belief is that effective public relations and marketing is based on understanding our customers and primary audiences and then developing powerful messages and initiatives to reach those audiences. We help you by creating programs that create widespread understanding and recognition for your company, its products and services. We do this by truly understanding the communications, wireless and networking industries – and therefore your company. We are the only public relations agency that can say that.

To develop a Strategic Public Relations Plan, we have a Five-Step Strategic process. We use this for all client activities – from planning a company launch to making a product announcement. It combines:

• traditional market segmentation techniques
• customer and market targeting
• positioning differentiation
• messaging
• tactical public relations initiatives.