Using PR to Meet Your Business Goals

As a Calysto client, you get a public relations, media relations and social media program designed to help you attract customers and partners, build revenue and achieve your core business goals. It’s that simple.

Calysto has helped clients:

  • Get acquired by major companies like Google, RIM and Cisco in as little as 12 months. In all, Calysto has managed more than 20 successful exits for clients through acquisition or IPO.
  • Successfully establish themselves as leaders in new categories. Case in point: Calysto took Alloptic from an unknown player in the optical industry to being publicly identified as a leader in RFoG (a sector within the optical industry) by Current Analysis, Lightwave and Last Mile Magazine, among others.
  • Increase website traffic nearly tenfold…based on inbound traffic generated from just one highly successful company announcement. Calysto won a Golden Bridge Award for this media relations success…
  • Turn a potential PR crisis into positive broadcast coverage on Fox News and the BBC – a potential audience of more than 250 million viewers. Calysto won a Stevie Award for this crisis communications success…
  • Drive 10X as much Tier 1 traffic to a client’s booth at a major trade show (despite a smaller attendance at the event as compared to the previous year). Calysto’s client directly attributed this traffic to the new product coverage that Calysto secured prior to the show.
  • Secure several promising new sales leads. Calysto capitalized on industry buzz and secured coverage in the Associated Press, USA Today, ABC News, CBS News, CNBC, Bloomberg, and Wired (to mention just a few) for a story involving its client and the release of the Verizon iPhone.
  • Sign a multimillion dollar customer contract. One client told Calysto it signed a multimillion dollar contract as a direct result of the press coverage it received surrounding a key industry tradeshow.
  • Increase their stock price. Another client’s stock jumped 20 percent after Calysto secured big coverage of that client’s announcement at another key tradeshow.
  • Exponentially increase their Twitter following. With Calysto’s help, one client grew its Twitter following tenfold in just a few months.

 

Interested in finding out more, contact us.