Mobile & Wireless Public Relations
From mobile commerce and mobile video to Wi-Fi and M2M, wireless connections and devices aren’t just for talking anymore.
The wireless industry is exploding. Mobile broadband traffic is growing exponentially. Smartphones are now the mobile device of choice for many consumers and enterprises. Wireless connections are being used for everything from surfing the Internet and watching TV to paying your grocery bill. And by enabling near-instantaneous communication, mobile is playing an increasingly important role in the connected economy.
The bottom line is that wireless devices – armed with better semiconductors and improved user interface technologies – can support faster and more complex communications. And that means that consumers and enterprises are finding a lot more uses for their mobile devices and for other wireless connections like Wi-Fi.
As a result, growth in sectors such as mobile health, mobile banking, mobile gaming, mobile TV, mobile cloud and mobile marketing is simply exploding.
In particular, applications that require the use of mobile video are flourishing. And that’s driving the growth in wireless traffic through the roof – and placing huge bandwidth challenges on mobile operators.
In fact, according to a report released earlier this year by Calysto’s client Allot Communications, mobile data bandwidth usage continues its steady rise, with 77% growth during the first half of 2011.
That results in a lot more business opportunities for mobile players. But it also means there’s a lot more noise that your company needs to break through for its message to get heard.
Enter Calysto Communications. We know wireless. We know the hot issues. And we know how to deliver your message so that your company gets noticed.
Of course, it helps that we know the key influencers personally, so they read our messages and take our calls.
Backed by years of experience managing PR for wireless clients, Calysto will help you develop, refine and – most importantly – deliver your company’s unique message to your core audience.
In fact, most members of Calysto’s professional team have been in the industry since the early 1990s …. Longer than many of the current players have been around.
So whether you’re in the service provider, manufacturer, applications developer, professional services, enterprise or software business, you’ll benefit from Calysto’s decades of public relations, media relations, social media and communications industry experience.
Breaking Through the Noise in Mobile
Just ask the Calysto client Allot Communications. Calysto helped Allot break through the “noise” with its first Global Mobile Broadband Traffic Report. The result: Calysto secured nearly 20 million media impressions from U.S.-based media alone for Allot, including online coverage in The New York Times and CNNMoney. Globally, the Allot report received 60 hits in international publications within the first week after it was released.
In fact, Calysto received a coveted Stevie Award in the category “Communications or PR Campaign of the Year – Low Budget” for this Allot campaign. Calysto was selected as the winner over many other business leaders in the country and was honored alongside other leading businesses like Apple and Oracle.
Or consider the campaign Calysto managed for its client The mGive Foundation. In this campaign, Calysto’s mobile and wireless public relations and media relations efforts helped to increase donations for victims of the Japan earthquake and tsunami disaster. How? By getting the word out on how people could donate via their mobile phones on behalf of The mGive Foundation and its nonprofit client, The Red Cross.
As a result of Calysto’s fast action, The mGive Foundation and its mobile fundraising efforts received coverage on Web sites reaching more than 702 million unique visitors and in publications with around 3 million readers in just four days – including coverage in Forbes, MSNBC and Inside Dateline. As a result, traffic on The mGive Foundation’s website increased more than tenfold. And this of course drove additional donations for victims in Japan.
Calysto was honored by the Stevie Awards and also won a Golden Bridge Award for this campaign.
Those are just two examples of the kind of communications campaigns that Calysto delivers to its clients, both large and small. The bottom line is that Calysto can offer you MORE results for LESS MONEY than any other PR agency focused on communications.
Here is a sampling of the companies that Calysto team members have worked with in mobile & wireless: BelAir Networks, Bosch, Bridgewater Systems, Etenna, fastmobile (now Research in Motion) , Metrico Wireless, mGive, MobileSpring, Navini Networks (now Cisco), Nokia, OnMobile, Panasonic, ParkerVision, PCTEL, Qpass (now Amdocs), Spirent, Summus, Tatara Systems, Telephia, Telespree, Tellabs, UIEvoluion, Webraska and Volantis.
The bottom line is that Calysto has delivered successful mobile and wireless public relations, media relations and social media campaigns to companies across the entire mobile & wireless communications ecosystem.
No matter whether you’re a software developer…or a mobile carrier…or you sell to enterprises…or you’re a semiconductor manufacturer or other embedded component provider, we can help your company reach the right audience with the right message.
© 2012 Calysto Communications