Calysto List of Services

Calysto takes a unique approach to public relations consulting that's different -- because we know telecom. This is different from what you'll find at other public relations firms because we're not focused on several different industries. We don't have a healthcare practice or a Financial services group. It's telecom – enterprise networking, wireless, telecom. That's all we do.

In other words we "get it." We understand each client's business, and have the passion for communications. We understand the industry trends and issues, market nuances, your customer mindsets, your competitive threats and most importantly your opportunities.

In return you "get" short learning curves, Faster more efficient execution, Proactive versus reactive recommendations, Ideas that are on strategy, and most importantly greater results and ROI!

Calysto approaches every new client, every new campaign, every new challenge you give us, with a belief that our goal is to make a difference in your public relations, and that's what we will be measured against. We also do everything in our power to make sure you know exactly how your budget is being spent, what results you can expect, and how those results will impact the critical metrics of your business.

If you are looking for a tactical "arms and legs" service from your public relations company to complement your strong in-house communications team, we will resource our PR agency team accordingly and charge you appropriately. If you are looking for strategic counsel, we'll give you access to our pool of senior strategists.

We use a variety of tools to achieve program goals, including:

Strategic counsel and account planning
Key message development
Product positioning
Branding strategies
Target audience identification
Competitive research and analysis
Presentation training
Partner programs
Media interview training and techniques
New product/service introductions
Tradeshow recommendations

Press kit audit and recommendations
Message development and consistency
Corporate backgrounders
Management backgrounders
Press releases
Case studies
Technical articles
Fact sheets
White papers
Newsletters
Speeches
Multimedia presentations

Press/analyst audits
Media list development
Relationship management
Virtual press rooms
Reviews programs
"Did You Know"
Press blitz

Speakers' bureau
Tradeshow planning and support
Media tour planning and support
Virtual press tours
Press conferences
Special event/seminar planning