PR Tips

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Acquisition Exit Strategy: Beyond Talking Points

July 22, 2011

You’ve decided your company’s exit strategy is acquisition. Now, the key is strategically positioning your company to successfully reach that end game. Having assisted many recognizable brands through acquisition, including: • RIM’s acquisition of TAT The Astonishing Tribe • RIM’s acquisition of fastmobile • Google’s acquisition of Widevine • Lucent’s (now Alcatel-Lucent) acquisition of Telica [...]

 

PR 101: A Primer

May 4, 2011

Think public relations might be too expensive for your company? Think again. There are several easy, cost-effective PR strategies you can use to help your company increase its visibility. The goal of public relations is to develop the story about your company and then to deliver that story to appropriate audiences. Depending on your corporate goals, [...]

 
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