The mGive Foundation Selects Calysto Communications to Get the Word Out on the Effectiveness of Mobile Giving

The mGive Foundation Selects Calysto Communicationsto Get the Word Out on the Effectiveness of Mobile Giving

Calysto is managing a wide range of public relations activities forThe mGive Foundation, the leading processor of U.S. mobile donations

ATLANTA (December 6, 2010) – Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting & cable, mobile and telecommunications industries, today revealed that The mGive Foundation, the leading 501(c)(3) public charity supporting U.S. mobile donation campaigns, recently selected Calysto to support its public relations activities.

Calysto is managing a wide range of public relations activities for The mGive Foundation, including providing strategic counsel, messaging, writing, social media and media and analyst relations.

“I’ve worked with other public relations firms in the communications industry, but other firms do not even come close to the level of industry experience and connections that Calysto brings to the table,” said Jenifer Snyder, executive director of The mGive Foundation. “We are thrilled to work with Calysto to show both nonprofits and mobile service providers how they can take full advantage of the many opportunities in the fast-growing mobile donation industry.”

“The mGive Foundation was founded just one year ago, and it has quickly become the leading processor of mobile donations in the United States – supporting more than 85 percent of all U.S. mobile donations made today,” said Laura Borgstede, CEO of Calysto Communications. “Calysto is excited about showing the communications industry and the nonprofit world exactly how this market leader is revolutionizing mobile giving.”

About The mGive Foundation
The mGive Foundation (www.mgive.org) is a 501(c)(3) established to make it easy for nonprofits to quickly execute effective mobile giving campaigns – and for mobile operators to support them. The mGive Foundation has partnered with more than 60 of the nation’s leading mobile carriers (covering 99 percent of U.S. mobile customers) to enable nonprofits of all sizes to increase overall donations and reach new audiences using affordable, reliable and regulation-compliant text-based mobile giving campaigns. The mGive Foundation has supported more than 7,000 mobile giving campaigns for more than 500 nonprofit clients and processes around 85 percent of all mobile donations made today.

About Calysto Communications

Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting & cable, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.

Media Contact:

Laura Borgstede

Calysto Communications

404-266-2060 x11

lborgstede@calysto.com