ATLANTA (May 16, 2011) – Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, today announced that machine-to-machine (M2M) mobile communications player RACO Wireless has selected Calysto to manage its public relations, marketing communications and social media activities.
John Horn, national director of M2M for T-Mobile, is leaving T-Mobile after nine years to serve as president at RACO Wireless. For more information on the relationship between RACO Wireless and T-Mobile, see this Fierce Wireless story or this Connected Planet story.
“To support the public relations, marketing and social media activities for RACO Wireless, I was looking for a boutique agency that was staffed with industry experts – one that I knew would give my company personal attention and deliver results,” said John Horn, President. “After meeting with Calysto at Mobile World Congress and then again at CTIA, I knew I had found the right agency. Not only was I impressed by Calysto’s relationships with industry influencers, I could not believe what a widespread global campaign Calysto can support.”
“When John told me about this opportunity, I saw the amazing publicity potential immediately – and I couldn’t wait for us to get started. Calysto’s solid relationships with industry influencers will help our new client’s message cut through the ‘media noise’ and attract the attention of potential customers and partners,” said Laura Borgstede, Calysto CEO. “At Calysto, we’re proud of the role our PR expertise has played in getting our clients noticed. Calysto’s expertise in both PR and the communications industry not only helps our clients position their companies effectively – it helps them get their story heard.”
About RACO Wireless
RACO Wireless, a subsidiary of RACO Industries in Cincinnati, OH and a T-Mobile partner for ten years, is a leading provider of wireless data solutions to the machine-to-machine industry specializing in delivering wireless data your way, with a data solution portfolio based on innovation, flexibility, and reliability.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Calysto’s specialties include broadband, broadcasting & cable, embedded systems, IP communications, OSS, mobile and telecom. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto’s VP-level only management team uses award-winning strategies proven to help clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. Calysto keeps its finger on the pulse of the communications industry with its PR Vibes™ newsletter (www.prvibes.com) and updating its proprietary PR Vibes™ Media Catalyst database of more than 14,000 communications industry influencers.
Calysto Overview: www.calysto.com/about/
Management Overview: www.calysto.com/Management
Calysto Blog: www.prvibes.com
Press releases: www.calysto.com/pressreleases/
Laura Borgstede, CEO