PR, Media Relations and Social Media Agency Calysto to Support Broadcasting & Cable Industry at SCTE Cable-Tec Expo® 2011
ATLANTA (November 1, 2011) – Calysto Communications, a global public relations, media relations and social media marketing firm focused on the communications industry, announced it will attend SCTE Cable-Tec Expo 2011, which takes place November 15-17 in Atlanta. Calysto is setting up meetings for a client in the fiber management space in conjunction with the show and will be available to support several clients taking part in the event.
Thousands of engineering professionals from more than 50 countries will gather for SCTE Cable-Tec Expo, which boasts more than 40 technical sessions and an exhibit hall filled with hundreds of exhibitors.
Some key topics and technologies that will be covered at SCTE Cable-Tec Expo 2011 include carrier backhaul, fiber solutions, PON, RFoG, adaptive streaming, IP video, IPTV, SIP trunking, smart energy management, and positioning for FTTT and pico cellular networks.
“The cable and broadcasting industry is facing many important changes today, and companies need to learn how to adapt,” says Laura Borgstede, CEO of Calysto Communications. “Participating in events like SCTE Cable-Tec Expo helps Calysto stay on top of broadcasting and cable industry trends – which in turns allows us to help our clients more effectively communicate their messages and ‘cut through the noise’ in the quickly evolving cable and broadcasting world.”
Calysto will also deliver live updates on the show’s hot news and events via Twitter. Calysto will provide additional insight into the buzz and the big news surrounding the show after the event to players in the communications industry via its PR Vibes™ blog/newsletter.
In 2010, Calysto’s PR Vibes™ analyzed more than 50 major trade shows – including SCTE Cable-Tec Expo 2010 – and published Q&As with more than a dozen high-level industry influencers, not to mention updating readers on media and analyst moves.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Calysto’s specialties range from core technologies in broadband, broadcasting & cable, wireless and IP communications to applications such as cloud computing, mobile wallet, mobile health, M2M and many others. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto’s VP-level only account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto keeps its finger on the pulse of the communications industry with its PR Vibes™ blog/newsletter and updating its proprietary PR Vibes™ Media Catalyst database of more than 15,000 communications industry influencers.
Calysto Blog: www.prvibes.com
LinkedIn: www.linkedin.com/company/calysto-communications
Facebook: www.facebook.com/calystocommunications
Twitter: www.twitter.com/calysto
Media Contact:
Laura Borgstede, CEO
Calysto Communications
404-266-2060 x.11
linkedin.com/in/lauraborgstede
@Lborgstede


