ATLANTA (August 1, 2011) – Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, revealed today that Morega Systems has hired Calysto to manage a wide range of public relations and social media activities for Morega. These activities include drafting messaging and other materials such as press releases; supporting Morega’s analyst and media relations programs; and delivering strategic guidance on its approach to social media.
“After learning about Morega’s unique content portability technology, Calysto immediately knew that Morega will play a key role in enabling TV Everywhere,” said Kristine Bennett, Calysto’s director of client services. “We look forward to helping Morega get its story out to the right influencers.”
“We were impressed by Calysto’s success in raising visibility for one of its clients in the video optimization and content delivery space – particularly since Calysto took the company from a virtually unknown player to a well-recognized name in less than 12 months,” said Philip Poulidis, president and CEO of Morega Systems. “When we met with the Calysto team, we recognized that they had the relationships, the industry insight and the PR and social media knowledge to quickly raise our visibility as well.”
About Morega Systems Inc.
Morega Systems (www.morega.com) is a provider of content portability solutions that give service providers and consumer electronics equipment manufacturers a better way to extend multimedia content beyond the television to any viewing device. Morega’s unique approach to content delivery uses a sophisticated authentication, encryption and digital rights management system to protect copyrighted material and to allow users to view optimized, high-quality video either across a broadband network connection via adaptive bit rate streaming, or without a network connection via sideloading. Morega’s unique analytics system also tracks when specific content is viewed on alternative devices, thus enabling TV Everywhere and the Connected Home while still preserving advertising revenue for content providers.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Calysto’s specialties range from core technologies in broadband, broadcasting & cable, wireless and IP communications to applications such as cloud computing, mobile wallet, M2M and many others. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto’s VP-level only management team uses innovative, award-winning strategies proven to help clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. Calysto keeps its finger on the pulse of the communications industry with its PR Vibes™ newsletter (www.prvibes.com) and updating its proprietary PR Vibes™ Media Catalyst database of more than 14,000 communications industry influencers.
Calysto Overview: www.calysto.com/about/
Management Overview: www.calysto.com/Management
Calysto Blog: www.prvibes.com
Press releases: www.calysto.com/pressreleases/
Laura Borgstede, CEO