PR and Social Media Agency Calysto Communications
Named as Finalist in 2012 Client Advisor Awards
ATLANTA (January 4, 2012) – Calysto Communications, a global public relations, media relations and social media marketing firm focused on the communications industry, today revealed it has been named a finalist in the 2012 Client Advisor Awards.
Calysto was recognized for its work on a global public relations campaign it managed for its client, The mGive Foundation. The campaign, which launched just hours after the earthquake hit Japan earlier this year, was designed to get the word out on how individuals could donate money for the victims via their mobile devices.
The Client Advisor Awards is the country’s only award program honoring the economic impact of Professional Services Firms, advisor professionalism and ‘clients of choice’. Established in 2005, the program sets the standard for best practice behavior and results in the relationships between professional services firms and their clients.
“When the disaster in Japan occurred, we turned to Calysto to help us quickly get the word out on how individuals could donate via mobile to help victims in Japan,” said Jenifer Snyder, executive director of The mGive Foundation. “In the weeks following the disaster, Calysto continued to serve as our right hand by getting the attention of our target media and helping us respond to requests for information quickly.”
“We are honored to be recognized as a finalist in the 2012 Client Advisor Awards for our work with The mGive Foundation,” says Laura Borgstede, CEO of Calysto Communications. “Calysto consistently goes the extra mile for its clients, and our unique cloud-based business model means that our team is always available and that we can pull in extra resources for clients when needed. After disaster struck in Japan, the Calysto team worked around the clock to ensure that the fundraising work of The mGive Foundation and its nonprofit partners got the attention it deserved.”
As a result of the campaign, Calysto secured coverage on Web sites reaching more than 702 million unique visitors and in publications with around 3 million readers in just four days – including coverage in Forbes, MSNBC and Inside Dateline. In addition, traffic on The mGive Foundation’s website www.mgivefoundation.org increased more than tenfold in the month of March as a result of the campaign.
Award recipients will be unveiled during the 2012 Client Advisor Awards dinner on January 31, 2012 at the Cherokee Town Club in Atlanta, GA, featuring a keynote presentation on innovation and creativity in professional services by Todd Henry, author of The Accidental Creative: How to be brilliant at a moment’s notice.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Calysto’s specialties range from core technologies in broadband, broadcasting & cable, wireless and IP communications to applications such as cloud computing, mobile wallet, mobile health, M2M and many others. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto’s VP-level only account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto keeps its finger on the pulse of the communications industry with its PR Vibes™ blog/newsletter and updating its proprietary PR Vibes™ Media Catalyst database of more than 15,000 communications industry influencers.
Calysto Blog: www.prvibes.com
LinkedIn: www.linkedin.com/company/calysto-communications
Facebook: www.facebook.com/calystocommunications
Twitter: www.twitter.com/calysto
Media Contact:
Laura Borgstede, CEO
Calysto Communications
404-266-2060 x.11
linkedin.com/in/lauraborgstede
@Lborgstede
© 2012 Calysto Communications