PR and Social Media Agency Calysto Communications Keeps its Finger on the Pulse of the Communications Industry by Attending ITEXPO and M2M Evolution

ATLANTA (September 6, 2011) – Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, will attend ITEXPO this month in Austin, Texas.

The ITEXPO conference, an established communications and technology conference, will take place September 13-15, 2011 at the Austin Convention Center. It includes seven conference tracks, more than six free workshops and training sessions, 200 exhibitors and 10 co-located tech conferences, including M2M Evolution, 4GWE, Cloud Communications Expo, Super WiFi Summit, VIPeering Conference and SIP Tutorial.

Calysto is supporting its machine-to-machine communications client RACO Wireless at M2M Evolution. Calysto has already booked several face-to-face meetings with influential media and analysts for RACO Wireless that will take place during the show. Calysto also secured a speaking opportunity for John Horn, president of RACO Wireless, on a panel at the M2M Evolution conference titled “Getting Mobile: Carrying the M2M Message.”

“Calysto has been building relationships in the communications industry for more than 12 years. When we support clients at a trade show, Calysto leverages our long-standing relationships with members of the media, analyst and blogger community to help our clients build strong relationships with them as well,” says Laura Borgstede, CEO of Calysto Communications.

“In fact, Calysto’s well-established relationships with communications industry influencers begin benefitting our clients before a show even begins,” Borgstede adds. “PR agencies that don’t know the communications industry often waste their clients’ time and money trying to set up meetings with influencers who don’t even cover their clients’ business segments. In contrast, Calysto only contacts the appropriate key influencers. And since we know many of them personally, they get back with us quickly.”

Calysto will also deliver live updates on the show’s hot news and events via Twitter. Calysto will provide additional insight into the buzz and the big news surrounding the show after the event to players in the communications industry via its PR Vibes™ newsletter.

Calysto’s PR Vibes™ newsletter analyzes more than 50 major trade shows and publishes Q&As with more than a dozen high-level industry influencers every year – not to mention updating readers on media and analyst moves.

Calysto’s knowledge of publications, bloggers, analyst firms and trade shows is unmatched among public relations and social media firms, which makes Calysto uniquely qualified to help its clients invest their PR and marketing dollars where they’ll deliver the best ROI.

About Calysto Communications

Founded in 1999, Calysto Communications ( is a global public relations and social media marketing firm focused solely on the communications industry. Calysto’s specialties range from core technologies in broadband, broadcasting & cable, wireless and IP communications to applications such as cloud computing, mobile wallet, M2M and many others. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto’s VP-level only account teams use innovative, award-winning strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto keeps its finger on the pulse of the communications industry with its PR Vibes™ newsletter ( and updating its proprietary PR Vibes™ Media Catalyst database of more than 15,000 communications industry influencers.

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Media Contact:

Laura Borgstede, CEO

Calysto Communications

404-266-2060 x.11