Mobile Cloud Computing Pioneer Aepona Hires Calysto Communications to Support its Global PR and Social Media Activities
ATLANTA (May 16, 2011) – Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, today announced that Aepona has selected Calysto to manage its public relations and social media activities.
Aepona, a pioneer in mobile cloud computing, hired Calysto to manage a global public relations program designed specifically to build the company’s global brand. Calysto will also serve as a strategic advisor to help Aepona maximize the effectiveness of its social media activities.
Aepona is a software platform pioneer and global market leader in bringing Mobile Intelligence to Cloud Computing. Its products have been deployed with more than 25 mobile operators and service providers across North America, EMEA and Asia, processing in excess of 1.2 billion network and payment transactions per month and enabling more than $1 billion in annual revenues for service providers, mobile operators, application partners and content providers.
“Calysto knows the power of cloud computing firsthand, because we have built our agency on a cloud-based business model,” said Laura Borgstede, Calysto CEO. “It’s just one reason we’re so excited to work with Aepona, a leader in the emerging mobile cloud computing industry that’s helping communications industry players effectively monetize the mobile cloud.”
“We were thrilled to find an agency that uses a cloud-based model to support its business operations, but we were more impressed with Calysto’s communications industry savvy, the strength of its industry relationships and its ability to cost-effectively support a global public relations campaign,” said Michael Crossey, vice president of marketing at Aepona. “After Calysto showed us its history of delivering quantifiable business results for clients, there was no question which agency we would choose. We are looking forward to working with Calysto to educate the industry about our pioneering role in mobile cloud computing and about the unique value that our products bring to service providers, mobile operators, application partners and content providers.”
About Aepona
Aepona provides products and services to Telcos globally, enabling them to adopt the emerging Network as a Service (NaaS) business model and unleash the full power of their network assets.With NaaS, Telcos can profit from the current trend towards mobile cloud computing by publishing and monetizing their assets as Web-based APIs towards enterprises, Web-based service providers and application developers. For more information, visit www.aepona.com.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Calysto’s specialties include broadband, broadcasting & cable, embedded systems, IP communications, OSS, mobile and telecom. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto’s VP-level only management team uses award-winning strategies proven to help clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. Calysto keeps its finger on the pulse of the communications industry with its PR Vibes™ newsletter (www.prvibes.com) and updating its proprietary PR Vibes™ Media Catalyst database of more than 14,000 communications industry influencers.
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Media Contact:
Laura Borgstede, CEO
Calysto Communications
404-266-2060 x.11
linkedin.com/in/lauraborgstede
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