ATLANTA (January 25, 2011) – Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting & cable, mobile and telecommunications industries, today revealed that it has been engaged by Global Wireless Solutions, Inc. (GWS) to support its public relations and social media activities.
Calysto is managing a wide range of public relations activities for GWS, including messaging, the development of press releases and other written materials, speakers’ bureau, and media, analyst and blogger relations. Calysto will also play a key role in developing and executing social media strategies for GWS.
GWS will also rely on Calysto to support its international public relations activities in several regions, including Latin America, Asia and Europe. Calysto’s experienced international team spans across North America, South America, Europe, Asia and Australia, allowing Calysto clients to deliver an effective, targeted message to media located in most major global markets.
“At GWS, we were impressed by Calysto’s global reach as well as by the large number of relationships the agency has established with wireless industry influencers,” said Paul Carter, GWS’s president. “However we hired Calysto because of the agency’s ability to cost-effectively support both public relations and social media. This allows us to work with one firm to sustain both of these crucial activities.”
“We are proud to work with GWS, which analyzes and benchmarks wireless equipment and service performance for major service providers and manufacturers around the globe,” said Laura Borgstede, CEO of Calysto Communications. “Calysto is looking forward to helping GWS effectively deliver its unique message to the wireless community using targeted, proven PR and social media strategies.”
About Global Wireless Solutions, Inc.
Global Wireless Solutions, Inc., headquartered in Dulles, Va., is the leading provider of data collection, performance monitoring, benchmarking and network planning solutions for the wireless industry. GWS has provided its services to some of the largest wireless network providers and equipment manufacturers worldwide. From scan drive testing, network acceptance testing and optimization to system benchmarking, GWS is unique in its ability to offer its customers a full suite of best-in-class turnkey engineering services. Please visit www.gwsolutions.com for more details.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting & cable, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.