Fiber Management Equipment Provider Clearfield Selects Calysto to Support its Public Relations and Media Relations Activities
ATLANTA (October 10, 2011) – Calysto Communications, a global public relations, media relations and social media marketing firm focused on the communications industry, announced that Clearfield, a provider of end-to-end fiber management systems, has hired Calysto to manage its public relations and media relations program activities.
Calysto is developing and managing a comprehensive public relations and media relations program for Clearfield that includes strategic planning, content development and content delivery. Content development will include the development of key messages and other written materials such as press releases for Clearfield. Content delivery will include appropriate social media tactics and speakers’ bureau activities as well as media, analyst and blogger relations. Clearfield’s target audiences are in the United States, Canada, Central America and the Caribbean.
“We were looking for a PR agency who understands the industry, has well-established media and analyst relationships and can quickly generate brand recognition within the mobile broadband, mobile backhaul and military verticals,” said Cheri Beranek, president and CEO of Clearfield. “We considered several different PR firms, and it quickly became clear that Calysto was the best agency for the job.”
“Clearfield is a perfect example of a well-established player in the communications industry that hasn’t yet gotten the recognition it deserves in the marketplace,” said Laura Borgstede, Calysto’s CEO. “With our knowledge of the communications industry and relationships with key influencers in the fiber/optical sector, we expect to quickly enhance Clearfield’s visibility among potential customers, shareholders and other influencers.”
About Clearfield, Inc.
Clearfield, Inc. (www.clearfieldconnection.com) sets the standard for fiber performance with FiberDeep, while lowering the cost of broadband deployment with the FieldSmart fiber management platform and the CraftSmart OSP enclosure system. FieldSmart is the only fiber management platform to be designed around a single architecture – the Clearview Cassette and xPAK— for the inside plant, outside plant and access network. Scaling from 1 to 1728 ports, FieldSmart supports a wide range of panel and cabinet configurations, densities, connectors and adapter options, and are offered alongside an assortment of passive optical components. CraftSmart is the industry’s only field enclosure system optimized for fiber deployment. FiberDeep is a new class of fiber patch cords that guarantees performance at .2dB insertion loss — fully half that of the industry standard. Clearfield is a public company traded on NASDAQ: CLFD.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto’s VP-level only account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers.
Calysto Blog: www.prvibes.com
LinkedIn: www.linkedin.com/company/calysto-communications
Facebook: www.facebook.com/calystocommunications
Media Contact:
Laura Borgstede, CEO
Calysto Communications
404-266-2060 x.11
linkedin.com/in/lauraborgstede
@Lborgstede
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© 2012 Calysto Communications