ATLANTA (September 14, 2010) – Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting & cable, mobile and telecommunications industries, announced today that it is managing the public relations and social media activities of Axis Teknologies. Axis is a professional services firm with expertise in wireless engineering solutions that serves the needs of mobile operators, equipment providers, enterprises and government agencies.
Calysto has already launched a media and analyst relations program for Axis, with plans to expand the company’s public relations program to include speakers’ bureau, trade show support and the development of a corporate blog in the future.
“When mobile operators need help rolling out a new technology or a new service, they call Axis because they know Axis delivers unparalleled wireless expertise – along with the project management experience needed to get the job done,” said Laura Borgstede, founder and CEO of Calysto Communications. “Our Calysto team was impressed by Axis’ long list of key customers such as AT&T, Sprint, Motorola, Alcatel-Lucent and Nokia. It’s the most respected engineering and project management company you’ve never heard of…and Calysto is already working to change that by quickly building recognition for the company among key industry players.”
“At Axis, wireless expertise is in our DNA, so it was important for us to find a technology-focused public relations firm that understands the mobile industry and can speak our language,” said Jennifer Schoenhofer, president and CEO at Axis Teknologies. “The Calysto team clearly understands mobile technology and is well-known and well-respected by the key players in the industry. We’re excited to be working with Calysto to leverage public relations and social media as effective tools that will help us expand into new areas of business and reach new customers.”
Calysto Communications is a recognized leader in public relations and social media for companies in the broadcasting & cable, mobile and telecom industries. The agency is focused on helping clients combine “traditional” public relations activities with innovative social media marketing techniques to get the most out of their public relations programs.
Calysto’s North American-based team consists of more than 50 senior-level associates located in media and technology hubs throughout the United States, including Atlanta, Chicago, New York, Washington, D.C., and the Silicon Valley.
Each senior-level team member boasts 10 to 25+ years of experience in public relations, marketing and social media marketing and at least eight years of experience in broadcast, mobile and telecom communications technologies.
Calysto’s experienced international team spans across North America, South America, Europe, Asia and Australia, allowing Calysto clients to deliver an effective, targeted message to media located in most major global markets.
About Axis Teknologies
Axis Teknologies (www.axisteknologies.com) is a professional services firm with expertise in wireless engineering solutions and projects. Axis enables its carriers, network operators, equipment manufacturers and infrastructure provider customers – which include key companies such as AT&T, Sprint, Motorola, Alcatel-Lucent and Nokia – to speed to market with next generation wireless solutions and services. Wireless solutions engineered by Axis Teknologies enable Fortune 500 companies and government agencies to adopt and deploy innovative wireless applications that help drive revenue and improve operational efficiency. Axis is a certified woman business enterprise based in Atlanta, Ga., with operations and partnerships in North America, Europe and Asia.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting & cable, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.