Calysto Communications Unveils 3eTI, an Ultra Electronics company, as one of its Newest Public Relations and Social Media Clients
Calysto will help 3eTI build its brand, revamp its website and reach new wireless market segments using a wide range of innovative PR and marketing techniques
ATLANTA (May 23, 2011) – Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, today announced that 3e Technologies International® (3eTI), an Ultra Electronics company, has selected Calysto to manage a full-service public relations program for the company and to help 3eTI explore new social media and branding strategies.
3eTI is the leading provider of secure wireless networks for the defense and industrial controls industries, specializing in the development of fixed and mobile wireless mesh networks, rapidly deployable communications solutions and portable and vehicular networking solutions. The company was recently acquired by Ultra from EF Johnson Technologies Inc.
Through a wide range of public relations and marketing activities, Calysto is helping 3eTI strengthen its brand and target new vertical markets. Calysto’s first task will be to work with 3eTI to refine the company’s messaging and to create new website copy. Calysto will create and manage a comprehensive public relations and marketing plan for 3eTI, including social media; messaging; the development of press releases and other written materials such as online copy; speakers’ bureau; an executive visibility campaign; and media, analyst and blogger relations. The company will also help 3eTI explore the effectiveness of additional social media and marketing options, such as webinars.
“We were impressed by the depth of Calysto’s knowledge of communications technology and by its innovative ideas in areas such as branding, messaging and social media,” said Thurston Brooks, Vice President, Product Marketing. “We’re looking forward to leveraging Calysto’s skills to attract the attention of customers and partners in both existing and new wireless market segments.”
“Calysto has a proven track record in helping companies refine their messaging, strengthen their brands and in general use public relations to target new market segments quickly,” said Laura Borgstede, Calysto CEO. “We look forward to working with 3eTI to increase its visibility and reach a whole new set of potential customers and partners.”
About 3eTI
3eTI is a leading provider of secure wireless networking products and solutions for the military, government, industrial, and smart grid markets. Its product portfolio includes secure WLAN and wireless mesh networks, sensor networks, cyber security technologies, and wireless perimeter security solutions. 3eTI’s technologies are deployed for a range of applications, including military base security, onboard military ship communications, rapidly deployable public safety communications, and advanced metering infrastructure for smart grid programs. The company’s technology is used by the U.S. Department of Defense, foreign governmental agencies, and commercial customers. 3eTI’s website address is http://www.3eti.com.
About Ultra
Ultra plc and its subsidiaries (collectively, “Ultra Electronics”) is an international group of businesses specializing in the design, manufacture, and support of electronic and electro-mechanical products and software systems for international defense, security, transport and energy markets. The group has over 45 years of experience as a supplier of technically advanced products for civil and military applications. Ultra Electronics employs more than 4,000 people and its products are installed in a wide range of civil and military aircraft, ships, submarines, armored vehicles, surveillance and communications systems, airports, and transport systems. Ultra Electronics supplies to prime contractors, system integrators, and end-users. The principal businesses of Ultra Electronics include Tactical Systems, which specializes in advanced communications products; Sonar Systems which focuses on underwater communications and underwater defense systems; Aircraft & Vehicle Systems, which designs and manufactures a range of advanced technology products for aircraft and land vehicles; and Information & Power Systems, which offers information technology services and surveillance systems for military applications and airports.
Ultra’s website address is http://www.ultra-electronics.com.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Calysto’s specialties include broadband, broadcasting & cable, embedded systems, IP communications, OSS, mobile and telecom. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto’s VP-level only management team uses award-winning strategies proven to help clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. Calysto keeps its finger on the pulse of the communications industry with its PR Vibes™ newsletter (www.prvibes.com) and updating its proprietary PR Vibes™ Media Catalyst database of more than 14,000 communications industry influencers.
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Media Contact:
Laura Borgstede, CEO
Calysto Communications
404-266-2060 x.11
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