Calysto Communications to Support Media Relations and Public Relations for Global Software Vendor DigitalRoute
ATLANTA (October 27, 2011) – Calysto Communications, a global public relations, media relations and social media marketing firm focused on the communications industry, revealed today that it has been hired to manage public relations and media relations for DigitalRoute. DigitalRoute is a Swedish independent software vendor delivering mediation and integration solutions to the global telecommunications and data communications industry.
Calysto will manage strategic planning, media relations and analyst relations activities for DigitalRoute in conjunction with the TM Forum Management World Americas 2011 trade show, which takes place November 8-10, 2011 in Orlando, Fla.
“I have worked with Calysto before and was very impressed with the Calysto team’s professionalism, its knowledge of the communications industry and its ability to deliver results,” said Stephen Rickaby, general manager for DigitalRoute. “Plus Calysto was extremely flexible in working out a project-based PR plan for DigitalRoute that met our specific public relations and media relations needs as we expand our presence within the Americas.”
“At Calysto, we pride ourselves on providing superior customer service and business-focused results – regardless of the size or scope of your PR, media relations or social media engagement,” said Laura Borgstede, Calysto’s CEO. “Our years of communications industry experience, combined with tools such as our proprietary, in-house PR Vibes™ Media Catalyst database – which helps us quickly build a customized media list for clients – allow us to cost-effectively support projects of all sizes.”
About DigitalRoute
DigitalRoute® is a Swedish independent software vendor delivering market leading mediation and integration solutions to the global telecommunications and data communications industry. DigitalRoute simplifies service providers’ data infrastructure, centralizing integration of IT and communication networks. DigitalRoute technology for mediation, data integration and policy control is deployed for 240 customers worldwide. For more information, please visit www.digitalroute.com.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Calysto’s specialties range from core technologies in broadband, broadcasting & cable, wireless and IP communications to applications such as cloud computing, mobile wallet, mobile health, M2M and many others. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto’s VP-level only account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto keeps its finger on the pulse of the communications industry with its PR Vibes™ blog/newsletter and updating its proprietary PR Vibes™ Media Catalyst database of more than 15,000 communications industry influencers.
Calysto Blog: www.prvibes.com
LinkedIn: www.linkedin.com/company/calysto-communications
Facebook: www.facebook.com/calystocommunications
Media Contact:
Laura Borgstede, CEO
Calysto Communications
404-266-2060 x.11
linkedin.com/in/lauraborgstede
@Lborgstede
© 2012 Calysto Communications