Calysto Communications to Provide Industry Players with Insight into the IBC2010 Conference – Both Onsite and After the Event
Calysto will Tweet and blog during IBC and provide post-show coverage of the leading broadcasting, media and entertainment event in its PR Vibes™ newsletter
ATLANTA (September 7, 2010) – Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting & cable, mobile and telecommunications industries, today announced that Calysto will be attending IBC this week to support clients, meet with key industry players and counsel the industry on the important trends and marketing stories that emerge during IBC.
IBC takes place this week, September 9-14, in the RAI Centre in Amsterdam. It will feature more than 1,300 companies engaged in the creation, management and delivery of entertainment and news content worldwide.
Members of Calysto’s executive team regularly attend events such as IBC to support clients, to keep abreast of industry events and to build on Calysto’s existing solid relationships with key players the broadcasting & cable, mobile and telecommunications industries.
At the IBC show last year, Calysto also attracted three new clients as a result of the agency’s attendance at the event.
This year, three Calysto clients are exhibiting and/or attending IBC, and Calysto will provide on-site support for Widevine, a provider of digital entertainment solutions, at the show. In addition, Calysto will provide live updates from the show via its blog and Twitter and will provide additional insight into the event via its PR Vibes™ newsletter.
PR Vibes™ is a free email newsletter that Calysto distributes to players in the broadcasting & cable, mobile and telecommunications industries to keep them informed of:
- the buzz surrounding the most important tradeshows in the broadcasting & cable, mobile and telecommunications industries;
- media and analyst career moves around the industry as well as other changes at key industry publications;
- and trends in marketing, public relations and social media.
Calysto Communications is a recognized leader in public relations and social media for companies in the broadcasting & cable, mobile and telecom industries. The agency is focused on helping clients combine “traditional” public relations activities with innovative social media marketing techniques to get the most out of their public relations programs.
“The world of media and entertainment is changing – fast – and the traditional broadcasting rules no longer apply. As over-the-top providers and concepts like TV everywhere gain momentum, events such as IBC are more important than ever to help industry players survive and thrive in this quickly evolving industry,” said Laura Borgstede, CEO of Calysto Communications. “Calysto is proud to serve the communications industry by providing its executives with insider knowledge into key events in the broadcasting & cable, mobile and telecom industries through social media and our PR Vibes™ newsletter.”
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting & cable, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.