Calysto Communications to Manage Public Relations for General Telecom

ATLANTA (February 22, 2010) – Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting, mobile and telecommunications industries, today announced that Calysto will manage the public relations activities of General Telecom. General Telecom provides extensible and secure switching and network management services to carriers, voice application providers, and managed service providers, on or off the cloud.

Calysto will deliver a full-scale public relations program for General Telecom, including messaging, media and analyst relations, bylined articles and trade show support. Calysto is also advising General Telecom on several Web-based marketing activities as part of the company’s customer relations activities.

“We’ve been in business since 1991, so it’s easy for us to recognize which potential partners actually understand the telecom business – and which are just pretending that they do,” said Steve Smith, executive vice president of sales and marketing for General Telecom. “Calysto is one of those rare public relations agencies that truly understands the telecom industry and knows the key players. Plus Calysto has some very innovative marketing ideas – ideas we’ll be using to attract more customers. It was an easy choice to select Calysto as our public relations partner.”

“General Telecom boasts nearly two decades of success in telecom, pioneering new advancements in switching and network management that allow service providers to stay competitive by better managing both their traditional and IP traffic,” said Laura Borgstede, CEO of Calysto Communications. “We are honored to be working with this industry leader to develop a public relations campaign that will give General Telecom the recognition it deserves in the IP and communications marketplace.”

Calysto Communications is a recognized leader in public relations and social media for companies in the broadcasting, mobile and telecom industries. The agency is focused on helping clients combine “traditional” public relations activities with innovative social media marketing techniques to get the most out of their public relations programs.

Each member of Calysto’s senior-level team boasts 10 to 25+ years of experience in public relations, marketing and social media marketing and at least eight years of experience in communications technologies (broadcasting, mobile and telecom).

About General Telecom
Founded in 1991, General Telecom provides switching and network management services on or off the cloud that enable carriers, voice applications providers, and managed service providers to move quickly from concept to cash flow with extensible and secure PaaS and SaaS solutions. The company has extensive experience in building and operating carrier-grade networks along with developing and managing services and applications. Headquartered in New York City, the company maintains strategic co-location facilities in New York, Los Angeles and Miami along with a 24x7 Network Operations Center. For more information, please visit www.gentel.net.

About Calysto Communications

Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.