Calysto Communications to Manage Public Relations Activities for Globecomm
ATLANTA (August 2, 2010) – Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting, mobile and telecommunications industries, today announced that Calysto will provide public relations support to Globecomm (NASDAQ: GCOM), a leading global provider of managed network services.
Calysto Communications is a recognized leader in public relations and social media for companies in the broadcasting, mobile and telecom industries. The agency is focused on helping clients combine “traditional” public relations activities with innovative social media marketing techniques to get the most out of their public relations programs.
Globecomm – which is already a recognized leader in the satellite industry – has tapped Calysto to help the company deliver its unique message to new industry segments such as the mobile market and to support PR activities for the wireless and government industries.
Globecomm provides end-to-end managed services to meet the communications needs of organizations around the world. It offers a wide range of hosted and managed communications services that leverage its global transmission capacity and network of data center, content management and switching facilities.
Globecomm specializes in providing total solutions that free you to focus on your core mission – whether it is telecommunications, broadcasting, retailing, serving constituents, maintaining security or projecting force. It delivers systems and services anywhere in the world, under any conditions. From secure military applications in a war zone to a hybrid terrestrial-satellite network under tight cost and schedule constraints.
“Globecomm is a well-recognized leader in the satellite industry, and we were looking for an agency that could help expand our solid reputation into other areas in the technology world,” said Frederic Dugourd, Marketing Director. “The level of knowledge exhibited by the Calysto team in public relations – and its understanding of the broadcasting, mobile and telecom industries – was phenomenal. And we were pleased by Calysto’s willingness to put together a customized, flexible public relations package for our company.”
“For more than a decade, Calysto Communications has been helping leading companies like Globecomm more effectively reach influencers in the mobile, telecom and broadcasting industries,” said Laura Borgstede, CEO of Calysto Communications. “Globecomm’s selection of Calysto to help expand its message into new technology markets using traditional public relations techniques is a validation of Calysto’s proven expertise in these areas.”
Each member of Calysto’s 50-member team boasts 10 to 25+ years of experience in public relations, marketing and social media marketing and at least eight years of experience in communications technologies (broadcasting, mobile and telecom).
This experience has led to impressive results for clients – both in social media and in the traditional public relations arena. For instance, a social media campaign spearheaded by one member of Calysto’s team resulted in coverage in more than 100 blogs. As a result, the company added more than 3,000 qualified software developers to its open source community and drove more than 10,000 unique visitors to the company’s site in just 60 days after the campaign launched.
Another company signed a multimillion dollar contract thanks to the press coverage Calysto secured during a CTIA Wireless trade show. Yet another Calysto client secured an RFP and more than a dozen direct sales leads thanks to the big splash its announcement made at Supercomm this year.
Globecomm Systems Inc. provides end-to-end value-added satellite-based communication products, services and solutions by leveraging its core satellite ground segment systems and network capabilities, with its satellite communication services capabilities. The products and services Globecomm offers include pre-engineered systems, systems design and integration services, managed network services and life cycle support services. Globecomm's customers include communications service providers, commercial enterprises, broadcast and other media and content providers and government and government-related entities.
Based in Hauppauge, New York, Globecomm Systems also maintains offices in Washington, DC, Maryland, New Jersey, the Netherlands, Hong Kong, Germany, South Africa, Singapore, the United Arab Emirates and Afghanistan.
This press release contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward looking statements are based on management's current expectations and observations. You should not place undue reliance on our forward-looking statements because the matters they describe are subject to certain risks, uncertainties and assumptions that are difficult to predict. Our forward-looking statements are based on the information currently available to us and speak only as of the date of this press release. Over time, our actual results, performance or achievements may differ from those expressed or implied by our forward-looking statements, and such differences might be significant and materially adverse to our security holders.
We have identified some of the important factors that could cause future events to differ from our current expectations and they are described in our most recent Annual Report on Form 10-K and most recent Quarterly Report of Form 10-Q, including without limitation under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," and in other documents that we may file with the SEC, all of which you should review carefully. Please consider our forward-looking statements in light of those risks as you read this press release.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.