Calysto Communications To Help Widevine Reach New Telco, Satellite and Over-the-Top Internet Provider Customers Using Strategic Public Relations

Calysto Communications To Help Widevine Reach New Telco, Satellite and Over-the-Top Internet Provider Customers Using Strategic Public Relations

ATLANTA (May 4, 2010) – Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting, mobile and telecommunications industries, today announced that the company is managing public relations activities for Widevine, a provider of digital entertainment solutions.

Calysto is delivering a full range of public relations services to Widevine, including messaging, media and analyst relations as well as speaking opportunities and proactive editorial outreach to increase overall awareness of the company.

“Our Calysto team hit the ground running – within 30 days after we started working with Calysto, the team had scheduled introductory meetings with a group of influential media and analysts and had already secured media coverage for Widevine,” said Amanda Burrows, product marketing manager for Widevine. “It’s refreshing to work with an agency that knows our business and knows how to quickly get in front of media, analysts and bloggers that our customers – and also potential customers – listen to and respect.”

Widevine’s proven video optimization and DRM software platform allows telcos, cable companies, satellite operators and Internet video providers to deliver content to any consumer electronic device while also lowering costs. Widevine helps operators deliver a high-quality video experience “beyond the set-top” – allowing DVD-like video experiences to be easily delivered to computers as well as Internet-connected retail devices such as Blu-ray players, gaming platforms and mobile phones.

“Thanks to Widevine, telco, satellite and over-the-top Internet providers are saving money while also delivering high-quality, DVD-like premium digital video content to millions of consumers,” said Laura Borgstede, CEO of Calysto Communications. “We look forward to helping Widevine expand its already impressive customer base by delivering its message to key influencers in the digital media industry.”

About Widevine

Widevine provides digital media solutions for the delivery of digital entertainment to any device. Hundreds of service providers use Widevine’s multiplatform, multiformat DRM and video optimization solutions for securing high quality video and audio. Today, millions of consumers enjoy digital entertainment secured and optimized by Widevine on retail consumer electronics devices and legacy STBs from all major consumer brands. With over 60 patents Widevine is an industry leader and innovator of content protection and video optimization technologies.

Widevine is a privately held corporation headquartered in Seattle, WA, whose investors include Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), Liberty Global (NASDAQ: LBTYA), PaceSetter Capital Group, Phoenix Partners, Samsung Ventures America, TELUS (NYSE: TU), and VantagePoint Venture Partners.

For more information: www.widevine.com.

About Calysto Communications

Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers.

In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.