Calysto Communications Puts its Clients in Touch with Key Influencers at 4G World, Will Tweet the Big News Live From the Show

ATLANTA (October 15, 2010) – 4G World™ begins next week in Chicago, and Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting & cable, mobile and telecommunications industries, will be there to support its clients and to help industry players stay updated on the big news coming out of the show.

The conference takes place October 18-21 and includes more than 14 executive keynotes, numerous partner events, technology training courses and other special program offerings.  The four-day conference program will also feature more than 200 thought-leading experts and more than 80 sessions. The 4G World exhibit hall opens on Tuesday, October 19 with more than 250 sponsors and exhibitors featured.

Calysto has helped several of its clients, who are exhibiting at and attending 4G World, to book face-to-face meetings with influential media, analysts and bloggers during the show.

“Calysto’s knowledge of the communications industry helps our clients use PR to increase their exposure at shows without spending a fortune. PR agencies that don’t know the communications industry often spend hours contacting everyone on the show’s pre-registration list – many of whom might not even cover their client’s business segment. Meanwhile, Calysto can immediately identify the relevant key influencers who are attending the show and target meetings with them,” says Laura Borgstede, CEO of Calysto Communications. “And because Calysto knows many of these influencers personally, they often quickly agree to meet with our clients at the show.”

Calysto will also provide live updates on the show’s hot news and events via its blog and Twitter. Calysto will provide additional insight into the buzz and the big news surrounding the show after the event to players the broadcasting & cable, mobile and telecommunications industries via its PR Vibes™ newsletter.

About Calysto Communications

Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting & cable, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.

Media Contact:

Kristine Bennett

Calysto Communications

404-266-2060 x. 13

kfbennett@calysto.com