Calysto Communications Provides Global Support for Clients at Mobile World Congress 2011

Calysto will be tweeting from the show on behalf of clients and from the Calysto Twitter account; a total of five Calysto clients will be attending the show

ATLANTA (February 7, 2011) – Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, today announced that Calysto will be supporting clients at Mobile World Congress 2011 next week. Five Calysto clients will be attending Mobile World Congress this year – a testament to the growing demand for Calysto’s global public relations services.

“In today’s communications industry, large companies aren’t the only ones executing a global business and PR strategy,” said Laura Borgstede, founder and CEO of Calysto Communications. “Calysto has helped companies both large and small develop and execute successful global public relations strategies that range from comprehensive global programs to targeted, highly cost-effective campaigns that focus solely on a specific audience and region.”

Calysto’s global team consists of more than 50 associates in the United States and a network of locally based senior-level associates in more than 80 other countries in the Americas, Europe, Asia, and the Middle East. These experts know the culture and media contacts in their region, allowing Calysto to support everything from local campaigns to comprehensive global PR strategies.

For large global shows such as Mobile World Congress, Calysto helps its clients develop a highly strategic PR plan of attack – one that is based in large part on the news impact of the company’s announcement. For instance, Calysto advised one client to move up the release date of its announcement surrounding Mobile World Congress to ensure the news would not get lost in the noise at the show.

Calysto helped another client with a limited budget develop and target a Tier A list of international media and analysts that it would like to meet with at Mobile World Congress – a list of media that generally do not attend U.S.-based shows.

Another client hired Calysto on a project basis specifically to set up face-to-face meetings with media and analysts at Mobile World Congress – thus helping it to maximize its tradeshow investment.

Mobile World Congress 2011 takes place next week on February 14-17 in Barcelona, Spain. More than 50,000 senior mobile executives from more than 200 countries are expected to attend to discuss the mobile future and evaluate the products of more than 1,300 exhibitors.

Calysto will be there not only to support clients but to keep industry players informed of the buzz at the show. Calysto will tweet and blog from the show floor both for Calysto and on behalf of Calysto clients.

After the show, Calysto will provide additional insight into the event via its PR Vibes™ newsletter. PR Vibes™ is a free email newsletter that Calysto distributes to industry players that tells them the ‘real’ story behind the marketing value of industry trade shows; updates readers on media and analyst moves; and provides insight into industry trends.

About Calysto Communications

Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Founded in 1999, Calysto serves a wide range of business-to-business and business-to-consumer companies in the broadcasting & cable, mobile, telecommunications and enterprise sectors. Calysto’s all-senior management team employs award-winning strategies proven to help clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. Calysto has consistently ranked among the top PR firms in the technology industry, according to independent surveys of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides unique insight into communications industry media, bloggers, research analysts, tradeshows and trends.

Media Contact:

Laura Borgstede

Calysto Communications

404-266-2060, ext. 11

lborgstede@calysto.com