ATLANTA –October 20, 2014– Calysto Communications (www.calysto.com), a global PR and marketing communications agency specializing in building awareness through content services, public relations and social media for the mobile, wireless and telecom industries, announced today it has been named a finalist for the prestigious 11th annual Stevie Awards for Women in Business for a global marketing campaign it managed for its client, iBasis.
The campaign, which centered around the development of a technology-specific microsite and associated audience building strategies and techniques across social media platforms, received finalist status in the Business-to-Business Marketing Campaign of the Year category.
“This project highlighted Calysto’s expertise across the three main pillars of our business: content, PR and social media,” said Calysto CEO Laura Borgstede. “Clients rely on Calysto to be ‘much more than a PR firm’ and we’ve responded with cross-platform campaigns that deliver measured results. Industry recognitions like these showcase our deep devotion to creating and executing programs that start with content and follow with excellent execution and delivery of that content.”
The iBasis campaign was led by Kristine Bennett, Calysto’s Chief Client Services Officer, who has been creating innovative cross-platform campaigns for Calysto clients since 2000.
The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The awards are one of four Stevie Awards programs, which have been hailed as the world’s premier business awards.
Calysto is the past recipient of five Stevie Awards for its ability to execute highly cost-effective public relations and crisis communications campaign for clients. In 2011, Calysto won a Stevie Award for yet another client campaign in the category “Communications or PR Campaign of the Year – Crisis Communications” in The 2011 American Business Awards. Calysto also won a Stevie Award for a campaign in the “Communications or PR Campaign of the Year – Low Budget (Under $10,000)” category in the 2010 American Business Awards.
Calysto is the only agency ever to win two Stevie Awards for its expertise in creating and executing cost-effective, budget-friendly PR campaigns. It is also the only agency to receive two Stevie Awards honoring its crisis communications work.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.stevieawards.com.
About Calysto Communications
Calysto (www.calysto.com) is a global marketing communications agency that specializes in raising awareness through content marketing, public relations and social media for mobile, wireless and telecom technologies. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients’ communications efforts. Our unique three-pronged approach — content, social media and PR — drives awareness of our clients and establishes them as thought leaders in their respective sectors.
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