The most recent acquisitions of Calysto’s clients by Google and RIM bring Calysto’s tally of successful exits to more than 35
ATLANTA (December 14, 2010) – Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting & cable, mobile and telecommunications industries, today announced that it successfully helped three of its clients achieve successful exit strategies in 2010.
This past month, Calysto’s client TAT The Astonishing Tribe agreed to become part of Research in Motion (RIM), and Calysto’s client Widevine agreed to be acquired by Google. In addition, earlier this year, Calysto’s client Alloptic was successfully acquired by CTDI, a full-service, global engineering, repair and logistics company.
Each of the three companies executed their highly successful exit strategies after working with Calysto for just 30 months or less. In fact, Widevine worked with Calysto for only 12 months.
“Calysto has a proven track record of successfully using public relations to secure the kind of recognition our clients need to execute a successful exit strategy. At Calysto, we find that a liquidation event is one of the main goals of many of our startup clients – and even some of our more established clients – in the communications industry,” said Laura Borgstede, founder and CEO of Calysto Communications. “When our clients tell us they want to be positioned for acquisition, we develop a communications program for them that is designed to help them quickly achieve this goal. And it works. Since its founding in 1999, Calysto has helped more than 35 companies successfully position themselves to be acquired by a larger company or to go public.”
In addition to Google and RIM, Cisco, Alcatel-Lucent, Oracle, Avaya, Amdocs and Level 3 are among the well-known companies that have acquired Calysto clients.
Getting Global Attention for TAT
Calysto began managing the public relations activities of TAT, a Swedish software development and design company, in the spring of 2008. TAT needed global recognition to propel the company to the next level, and it turned to Calysto to help it expand its recognition outside Sweden. Calysto helped TAT achieve widespread global recognition in just 30 months – and thus attract the attention of the leading industry player RIM – in large part because of Calysto’s unique global services.
Calysto has a local presence in more than 80 countries around the globe, which means Calysto’s global team members know the local media, speak the language and live the culture. This makes them uniquely qualified to help clients deliver a more effective, targeted message in local markets.
While working with TAT, Calysto secured coverage for the company in a wide range of mainstream, trade and social media outlets around the globe, including CNN, BBC, Fox News, The Financial Times and The Huffington Post.
Alloptic: Creating a Market Leader
Calysto helped optical equipment vendor Alloptic strategically use public relations to establish itself as a leader in the Radio Frequency over Glass (RFoG) market.
When Calysto first began working with Alloptic, RFoG was a new subcategory that was emerging in the optical market but had not yet achieved widespread recognition among optical players. It represented the perfect opportunity for Alloptic to “own” a subcategory within the overall optical market, and Calysto developed and executed a campaign to help Alloptic achieve this.
The campaign included a wide variety of strategies, including positioning Alloptic as an RFoG educator, developing analyst champions, effectively positioning key Alloptic executives as media sources on hot news topics and creating a bank of customer stories that were then pitched to media as case studies.
Less than six months after the PR campaign began, an article written by Lightwave called Alloptic an “early frontrunner” in the cable MSO space and said it had already established a “leadership position” in RFoG. In that same six months, Alloptic was positioned alongside big players such as Nortel and Corning in Last Mile Magazine’s Broadband Innovations product showcase.
Erik Keith of Current Analysis noted Alloptic’s “leadership position of this growing [RFoG] sector” in its October 2009 Intelligence Reports on Broadband Infrastructure. And Broadband Gear Report Gave Alloptic top honors in its Diamond Technology Reviews for both the company’s RFoG and PON products, calling one of its key RFoG products a “game changer.”
Thanks to Calysto's work in establishing Alloptic as a leader in RFoG, the company caught the attention of other players in the market. Just 27 months after hiring Calysto, Alloptic was acquired by CTDI, a full-service, global engineering, repair and logistics company.
“Calysto’s in-depth knowledge of the communications industry market allowed us to immediately identify an exciting technology category – one that we knew would soon start to get a lot of attention from members of the media – and position Alloptic as a leader in that category,” said Borgstede. “It’s just one example of how Calysto’s senior-level experience pays off for our clients.”
Broadcasting the Superiority of Widevine’s Over-the-top Technology
Calysto began managing Widevine’s public relations activities – including messaging, media and analyst relations, speaking opportunities and proactive editorial outreach – just one year prior to Widevine’s Google acquisition announcement.
After being hired by Widevine, Calysto’s experienced team hit the ground running and started securing coverage for the company in record time. Within 30 days after Calysto began working with Widevine, the Calysto team had scheduled introductory meetings with a group of influential media and analysts and had already secured media coverage for the company.
In fact, just a few months after Widevine hired Calysto, Widevine went from getting covered in just a few articles a month to securing more than 35 hits per month in a wide variety of trade and mainstream publications, including Light Reading, CED Magazine, Connected Planet, Multichannel News, Home Media Magazine, San Jose Mercury News and the Los Angeles Times.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting & cable, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.
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