ATLANTA (December 9, 2010) – Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting & cable, mobile and telecommunications industries, today announced that its client Widevine, a provider of digital entertainment services, agreed to be acquired by Google earlier this month.
“We are proud to be a part of the team that enhanced Widevine’s visibility among the industry analyst and media communities, contributing to the company’s increased market awareness and recognition,” said Laura Borgstede, CEO of Calysto Communications.
Calysto began managing Widevine’s public relations just one year ago. Calysto managed a full range of public relations services for Widevine, including messaging, media and analyst relations as well as speaking opportunities and proactive editorial outreach to increase overall awareness of the company.
Because Calysto focuses exclusively on serving clients on the broadcasting & cable, mobile and telecommunications industries, Calysto knows both the players and the issues in these industries intimately and thus could hit the ground running for Widevine.
Within 30 days after Calysto began working with Widevine, the Calysto team had scheduled introductory meetings with a group of influential media and analysts and had already secured media coverage for the company.
“Calysto is highly experienced in helping communications industry players of all sizes – from startups to established players – strategically use public relations to receive the kind of recognition and respect that attracts the attention of leading market players like Google,” said Borgstede. “We are excited for Widevine and the many opportunities that the Google acquisition presents for the company.”
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting & cable, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.
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