Calysto launches media relations program for Star2Star,with plans to expand to a full-scale public relations program in the future
ATLANTA (March 30, 2011) – Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, today announced Star2Star Communications selected Calysto to provide strategic direction and day-to-day support for its public relations program. Star2Star’s unique technology provides enterprise users with innovative features that increase productivity while decreasing monthly communications costs.
Calysto has already begun supporting media, analyst and blogger relations for Star2Star, with plans to expand to a full-scale public relations program in the future.
“When I first met with Calysto, I was very impressed by the agency’s connections with industry influencers in the communications industry. As our conversations continued, I was pleased with Calysto’s flexibility and willingness to develop a focused PR program for Star2Star – one that we can expand in the future to meet our evolving communications needs,” said Norman Worthington, CEO of Star2Star. “With the Calysto team behind us, we look forward to getting our message out to more industry influencers – and thus reach more of our target enterprise customers and industry partners.”
Calysto’s unique cloud-computing model eliminates traditional PR agency overhead costs to give Calysto incredible flexibility when it comes to serving clients’ needs. Calysto prides itself on its ability to cost-effectively scale its public relations activities to meet each client’s evolving communications requirements.
“The first time I met with Star2Star, I was immediately impressed with the company’s unique market positioning. Star2Star offers it enterprise customers an innovative ‘blended’ communications architecture that combines the ease and freedom of a hosted VoIP communications solution with the scalability and reliability of an on-premise PBX system,” said Laura Borgstede, CEO of Calysto Communications. “We’re excited to help Star2Star communicate to the media and analyst community exactly why its unique blended architecture offers a higher-quality, more reliable communications options for enterprises across North America.”
Last year, Star2Star received the 2010 Internet Telephony Excellence Award from TMC, publisher of Internet Telephony Magazine. Star2Star was also a winner of a prestigious “Best-of-Show” award at the ITEXPO West show and was selected by the readers of PHONE+ Magazine as a Top 50 Channel Program.
Founded in 2006, Sarasota, Florida-based Star2Star Communications is re-inventing the phone company for the Internet age. Star2Star’s unique technology provides users with innovative features that increase productivity while decreasing monthly communications costs. Star2Star products are sold through a diversified international network comprising master distributors, master agents, wholesale distribution partners and individual certified installing dealers.
About Calysto Communications
Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Calysto’s specialties include broadband, broadcasting & cable, embedded systems, IP communications, OSS, mobile and telecom. Founded in 1999, Calysto has a unique cloud-computing based business model that combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto’s VP-level only management team uses award-winning strategies proven to help clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides unique insight into communications industry media, bloggers, research analysts, tradeshows and trends.
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