Marisa Marzano, Content Development

Role: Develop and edit content such as press releases, bylined articles, customer success stories, speaking and award nominations, Web site copy, blogs, newsletters, messaging documents, and other material as required.

  • Extensive experience writing and editing content such as press releases, bylined articles, customer success stories, speaking and award nominations, Web site copy, blogs, newsletters, messaging documents, and other material as
    required.
  • 12 years of technology public relations and communications experience gained from both agency and corporate environments
  • Develop, oversee, and execute strategic and successful public relations programs that map back to her clients’ specific business objectives
  • Client base has ranged from start-ups to large brand-name companies in the wireless technology and telecommunications space
  • Worked with Cisco on successful vertical public relations initiative focused specifically in the areas of law enforcement, government, and defense. Secured unprecedented level of bylined articles, case studies, speaking engagements, and executive interviews.
  • Instrumental in helping Widevine Technology achieve its exit strategy recently, achieving over 30 hits per month in a wide variety of trade, business, mainstream, and social media, as well as securing several speaking opportunities for company executives – all in less than a year of
    engagement.
  • For Fanfare Software, a test automation software start-up, launched awareness campaign focused on educating and increasing visibility of this technology function. Took the company from obscurity to being recognized as one of the top 50 venture-backed companies by The Wall Street Journal two years in a row. Recently acquired by Spirent Communications.
  • Expertise in media relations, securing coverage in a range of publications including niche trade and vertical publications; telecommunications and wireless; mainstream business and technology; blogs; and local and national broadcast outlets.
  • Established relationships with key industry analysts; currently working with a well-respected and known wireless industry analyst to recognize a client through the establishment of a new achievement award, which will be given to her at CTIA 2011.
  • Secured regular column in Mobile Marketer for one client; a series of contributed articles in Medical Design Technology for another client; and a regular blog on TMC for two other clients; as vehicles to promote thought leadership, and reinforce and strengthen their positions in their respective industries.
  • Launched customer reference program for a client, and secured high-level participation from BT, Alcatel Lucent, Juniper, BLADE Network Technologies, and Ortiva Wireless in media interviews, peer reference activities, speaking engagements, and contributed articles. Set in motion a series of customer reference roundtables to further enhance industry expertise and credibility, and help the client close more deals.
  • Coverage includes Associated Press, Business Week, The Wall Street Journal, The New York Times, CIO, Cloud IT Pro, Network World, iTVT, GigaOM, New Tee Vee, Broadcasting & Cable, CED Magazine, Streaming Media, Multichannel News, Light Reading, FierceIPTV/MobileContent/Telecom, RCR Wireless, Wireless Week, Mobile Enterprise, Connected Planet, Government Computer News, Campus Technology, Test & Measurement World, Canada AM, NBC/ABC/CBS/Fox affiliates, and more.

 

    Interested in finding out more, contact us.