Justine Schneider

Role: Create and implement communications, industry analyst and media relations strategies

  • 17 years of experience in developing and executing communications strategies that advance company reputation and business objectives.
  • Worked with startups and large enterprise clients in the telecommunications, technology and financial IT/services industries including Adder Corporation, Allot Communications, ADTRAN, Arxceo Corporation, Tellabs, Bridge Information Systems, Dialogic, Fundtech, Charles Schwab, Mobile Money Ventures and FT Interactive Data.
  • Have led PR program planning and execution, including program strategy, messaging and positioning, C-Suite thought leadership, media relations, analyst relations, product launches, speakers’ bureaus, press kit development, byline article writing, and corporate/ product award programs and product reviews.
  • Most recently worked with Allot Communications to create brand & company awareness in the mobile broadband market; launched Allot Communications' Global MobileTrends Report, which is now a successful semi-annual Report. Most recent report resulted in more than 60 unique
    international piece of coverage with 20 million media impressions among U.S. media. For this work, Calysto won a Stevie Award in the “Communications or PR Campaign of the Year – Low Budget (Under $10,000)” category in the 2010 8th Annual American Business Awards.
  • After spending 10 years at top New York PR agencies, held the position of Senior Account Supervisor for MRB Public Relations in New Jersey. Clients included ADTRAN, a global network equipment provider; Phybridge, a provider of IP telephony deployment infrastructure;
    Dialogic, a provider of multimedia and signaling technologies and Karvy Global, a leader in business process outsourcing.
  • Served as Senior Account Supervisor with Ruder Finn Inc.’s Corporate and Financial Practice. Helped launch this new practice and directed programs for clients in an array of financial sectors and niche industries including market data, banking software, private equity and credit counseling.
  • Served as a Director with TSI Communications in New York for 5 years. Clients included telecommunications/Internet companies (BellSouth Business, Icon CMT, NaviPath, Edgix, Interliant), wireless companies (AirMedia, Psion Dacom, and Charles Schwab’s
    Wireless Solutions Group) and financial services companies (Charles Schwab Electronic Brokerage, Bridge Information Systems, The National Abandoned Property Processing Corporation (NAPPCO), MissingMoney.com, IntraLinks, Inc.). Successfully launched Charles Schwab's PocketBroker Wireless Investing Service.
  • Experience with numerous technologies including: Mobile broadband, Mobile banking, Wireless, Intrusion Prevention Systems (IPS),VoIP, IP, Media Caching, Network Management, Open Source, and DPI.
  • Secured coverage in top-tier business, consumer and technology news outlets, including The Wall Street Journal, The New York Times, Fortune, CNNMoney.com, The Register (UK), FierceWireless, Wireless Week, RCR Wireless, Connected Planet, Total Telecom, GigaOm and American Banker.
  • Analyst relations campaigns resulted in briefings and close relationships with top-tier firms such as ABI Research, Current Analysis, Gartner, IDC, Infonetics, Informa, Ovum and Yankee Group. Efforts resulted in positive market references for clients.

Interested in finding out more, contact us.