Joan Naidish

Overview

Seasoned business communicator with more than 25 years of corporate and firm experience serving the business development, marketing, and communications needs of high-tech Fortune 100 to start-up clients. Deep expertise in positioning and messaging; corporate and product branding; launch plan development and execution; market relationship-building programs; executive communications programs; ongoing public relations campaigns; and market research and competitive analyses.

  • Technology marketing savvy with extensive experience in developing and implementing innovative marketing, communications, and PR strategies. Adept at translating complex technology concepts into easily-understood messages.
  • Rapid response performer with acknowledged reputation for delivering Six Sigma quality work on deadline and within budget.
  • Respected team leader known for achieving corporate business objectives through group motivation, collaboration, and mentoring.

Innovations and Pioneering Accomplishments:

  • Recognized as “Launch Czar” (50 successful product/company launches including numerous industry-firsts):
    • Wireless LANs (Motorola)
    • Personal communicators (AT&T, predecessor to today’s smartphones)
    • Municipal wireless mesh networking for first responders (NexGen City)
    • Encryption-based email software platforms for enterprises (PGP Corporation)
    • Personal security tokens (National Semiconductor)
    • Information security monitoring services (Counterpane Internet Security)
    • Laptop network adapters (Xircom)
    • User-installable microprocessors (Intel)
    • Commercial aviation in-seat power and wireless cabin LANs (Lifestyle Technologies)
    • Text preparation systems (Protype)
  • Innovated the first “Concurrent Marketing” methodology to build cross-functional teams (sales, engineering, product management, and marketing) to decrease, by months, new product time-to-market schedules
  • Defined social media best practices for enterprises in 30-page white paper
  • Created Social Media Boot Camp for aspiring corporate bloggers and social networkers
  • As a principal at Regis McKenna, Inc., recognized in Geoff Moore’s Crossing the Chasm for having “field tested” precepts defined in his best-seller
  • Developed online content distribution methodology that generated 17,500 Google hits from one press release

Domain Expertise:

Business intelligence software, networking (wired and wireless), mobile connectivity, telecommunications, and info security:

  • Business intelligence software: Geospatial Information Systems (GIS)
  • Networking: LANs, WANs, PANs, enterprise management software
  • Wireless: 802.11x, broadband mesh networking, mobile communications, Wi-Fi, RF and diffuse Ir technologies
  • Semiconductors relating to mobile computing and communications, information security, personal video conferencing, and microprocessors
  • Telecom: Service delivery platforms, networking and commercial systems, ATCA, media servers supporting VoIP, IP Multimedia Systems (IMS), mobile, IP contact centers, with real-time audio, video, and embedded fax media processing capabilities
  • Information security including encryption software for distributed enterprise email systems and personal security tokens
  • Battery technologies for mobile devices
  • Verticals: public safety and law enforcement, homeland security, commercial aviation passenger systems, intelligent transportation systems, geospatial information systems (GIS), home automation, healthcare (patient information monitoring)

Additional Background

  • ARINC/AEEC — Airlines Electronic Engineering Committee (Wireless cabin LANs; networked power systems)
  • Boeing — Internet Data Security (Working Group)
  • CEDIA — Custom Electronic Design & Installation Association
  • EFF — Electronic Frontier Foundation (pro bono marketing support)
  • HAA — Home Automation Association
  • IATA — International Air Transport Association
  • IrDA — Infrared Data Association (Co-chair, Travel Mobility SIG)
  • JAA — Joint Aviation Authorities
  • MAC — Mobile Advisory Council
  • NOMDA — National Office Machine Dealers Association
  • PCMCIA — Network Interfaces (PC Cards)
  • PEDA — Passenger Electronic Device Association (Co-Founder)
  • SMBus — Smart Battery Implementers Forum (with Intel, Microsoft, and Mitsubishi)
  • WAEA — World Airlines Entertainment Association (Technology Committee)

 

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